4 April 2013 2:10 PM, PDT | Mediaite - TV | See recent Mediaite - TV news »

Described as a cross between Meet the Press meets Jackass, Raising McCain is the name for Meghan McCain's latest vehicle. On Thursday, FishbowlNY spoke to Evan Shapiro, the president McCain’s new network, pivot (no, they don’t capitalize the ‘P’). Shapiro told FishbowlNY that they expect McCain to resonate with a new generation of television watchers. “Millennials view her as an authentic person and respond to her outspokenness and transparency,” Shapiro said. “When pivot ‘focus grouped’ McCain’s viability, respondents concurred.” »

- Noah Rothman

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