YouTube is taking back top billing at VidCon. It will serve as the title sponsor for VidCon’s main event, which will return to the Anaheim Convention Center on June 21, 2023.
2023 will be YouTube’s eighth year as the title sponsor of VidCon’s flagship gathering. The platform previously held that distinction between 2013 and 2019. In 2022, after a three-year hiatus, VidCon returned to Anaheim with TikTok as its title sponsor. The video app was also slated as the sponsor of VidCon 2021 before that edition of the convention was canceled due to Covid-19.
Though YouTube was not the title sponsor of VidCon in 2022, it still had a strong presence at the event. At the YouTube Shorts Drive-Thru, guests picked up snacks inspired by influencers and giveaways from MrBeast‘s Feastables brand. That activation was spearheaded by the YouTube Marketing team in order to promote YouTube’s TikTok-esque format.
This year, YouTube will attempt...
2023 will be YouTube’s eighth year as the title sponsor of VidCon’s flagship gathering. The platform previously held that distinction between 2013 and 2019. In 2022, after a three-year hiatus, VidCon returned to Anaheim with TikTok as its title sponsor. The video app was also slated as the sponsor of VidCon 2021 before that edition of the convention was canceled due to Covid-19.
Though YouTube was not the title sponsor of VidCon in 2022, it still had a strong presence at the event. At the YouTube Shorts Drive-Thru, guests picked up snacks inspired by influencers and giveaways from MrBeast‘s Feastables brand. That activation was spearheaded by the YouTube Marketing team in order to promote YouTube’s TikTok-esque format.
This year, YouTube will attempt...
- 1/18/2023
- by Sam Gutelle
- Tubefilter.com
Select Management Signs Slew Of YouTube Stars, Including Kelsey Darragh, Aaron Burriss, Hey It’s Fei
Select, the leading digital talent management, content production, and brand-building firm, has added more than a dozen clients to its roster of creators and celebs. Now, Select's portfolio comprises more than 270 million combined followers across social media.
In addition to signing Love Island narrator Matthew Hoffman and former BuzzFeed star Kelsey Darragh (115,000 subscribers), the company has announced today the hire of former Kovert Creative exec Brittany Gilpin and the promotion of Lori Puzon -- both of whom will now serve as talent managers.
Other signings unveiled today as the NewFronts kick off include: Disney’s Bizaardvark star DeVore Ledridge, vlogger and sketch creator Aaron Burriss (1.5 million subscribers), skin care vlogger Hey It's Fei (1.6 million), single mom creator Jelian Mercado (1 million), lifestyle vlogger and musician Caroline Manning (1 million), beauty YouTuber Yasmeen Nicole, travel and lifestyle creator Hitomi Mochizuki, beauty vlogger Mya Benway, couple prank channel Kb & Karla, and maternity vlogger Yasmyn Switzer.
In addition to signing Love Island narrator Matthew Hoffman and former BuzzFeed star Kelsey Darragh (115,000 subscribers), the company has announced today the hire of former Kovert Creative exec Brittany Gilpin and the promotion of Lori Puzon -- both of whom will now serve as talent managers.
Other signings unveiled today as the NewFronts kick off include: Disney’s Bizaardvark star DeVore Ledridge, vlogger and sketch creator Aaron Burriss (1.5 million subscribers), skin care vlogger Hey It's Fei (1.6 million), single mom creator Jelian Mercado (1 million), lifestyle vlogger and musician Caroline Manning (1 million), beauty YouTuber Yasmeen Nicole, travel and lifestyle creator Hitomi Mochizuki, beauty vlogger Mya Benway, couple prank channel Kb & Karla, and maternity vlogger Yasmyn Switzer.
- 6/22/2020
- by Geoff Weiss
- Tubefilter.com
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