Can the King of Pop lift figure skating from its doldrums?
That question will be answered this season as the International Skating Union allows athletes in all disciplines to perform to music with lyrics for the first time. Skating insiders say that the lyrical free-for-all is an attempt to boost television ratings and lure younger viewers. Last year's Winter Olympic qualifying competition, the U.S. Figure Skating Championships, saw a 20-percent decline in viewership from the previous Olympic year. And according to the United States Figure Skating Association, 52 percent of...
That question will be answered this season as the International Skating Union allows athletes in all disciplines to perform to music with lyrics for the first time. Skating insiders say that the lyrical free-for-all is an attempt to boost television ratings and lure younger viewers. Last year's Winter Olympic qualifying competition, the U.S. Figure Skating Championships, saw a 20-percent decline in viewership from the previous Olympic year. And according to the United States Figure Skating Association, 52 percent of...
- 1/23/2015
- by Tracy O'Neill
- Rollingstone.com
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