Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, today announced an exclusive advertising deal between Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters, and leading podcast network partners: Multitude and Upfire Digital.
The duo of podcast networks have recognized the power of Libsyn's AdvertiseCast as a valuable platform for delivering impactful advertising solutions to monetize their shows’ content and effectively reach their desired listeners. The advertising marketplace offers a range of innovative features that cater to advertisers’ needs. AdvertiseCast's suite of solutions includes host-read and Automatic Ads, which allows podcasts to enhance their host-read programs by incorporating programmatic ad revenues. Moreover, AdvertiseCast's Dynamic Ad Insertion feature has proven to be a game-changer for effectively monetizing unsold audio inventory. Additionally, these networks have the opportunity to leverage Libsyn Subscriptions, which enables them to cultivate listener membership for subscription-based, ad-free content.
The duo of podcast networks have recognized the power of Libsyn's AdvertiseCast as a valuable platform for delivering impactful advertising solutions to monetize their shows’ content and effectively reach their desired listeners. The advertising marketplace offers a range of innovative features that cater to advertisers’ needs. AdvertiseCast's suite of solutions includes host-read and Automatic Ads, which allows podcasts to enhance their host-read programs by incorporating programmatic ad revenues. Moreover, AdvertiseCast's Dynamic Ad Insertion feature has proven to be a game-changer for effectively monetizing unsold audio inventory. Additionally, these networks have the opportunity to leverage Libsyn Subscriptions, which enables them to cultivate listener membership for subscription-based, ad-free content.
- 8/4/2023
- Podnews.net
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