Japanese automotive giant Toyota is set to debut a brand-new anime series titled Grip. Scheduled for release on Feb 26, 2024, the five-episode series will be available weekly on Toyota’s official website.
The anime series is produced by Long Beach-based marketing agency Intertrend, and aims to use the essence of Japanese animation with Toyota’s renowned Gazoo Racing motorsport division, to capture both Gen-z and young Asian-American demographics.
A new trailer was revealed to commemorate the announcement.
The series follows protagonist Jae Kang and his companions as they navigate a futuristic metropolis controlled by the tech conglomerate SynthCorp. The series unfolds in a time where the joy of driving has been suppressed by SynthCorp’s dominance. Led by the enigmatic Dr. Synth, the corporation has convinced the public of the superiority of its cookie-cutter vehicles, which he has successfully persuaded the public to perceive as safer, more efficient and will lead to a more controlled society.
The anime series is produced by Long Beach-based marketing agency Intertrend, and aims to use the essence of Japanese animation with Toyota’s renowned Gazoo Racing motorsport division, to capture both Gen-z and young Asian-American demographics.
A new trailer was revealed to commemorate the announcement.
The series follows protagonist Jae Kang and his companions as they navigate a futuristic metropolis controlled by the tech conglomerate SynthCorp. The series unfolds in a time where the joy of driving has been suppressed by SynthCorp’s dominance. Led by the enigmatic Dr. Synth, the corporation has convinced the public of the superiority of its cookie-cutter vehicles, which he has successfully persuaded the public to perceive as safer, more efficient and will lead to a more controlled society.
- 2/18/2024
- by Ami Nazru
- AnimeHunch
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