The initial premiere of ‘Le Musk’ took place at the Cannes Xr program for the 75th Cannes Film Festival where it astonished all that saw it. Directed and scored by A.R. Rahman, it is a cinematic experience accentuated by smell, motion, and music. ‘Le Musk’ feels groundbreaking for the emergence of cultures and Cinema. A thirty-six-minute film that takes you between the past and the future. Nora Arnezeder, known for ‘Army of the Dead’, plays Juliet, a musician that was orphaned nearly twenty years prior. Currently living in Rome, she seeks revenge for her family that was murdered. The confluence of scent and memory holds tight as Juliet attempts to find the three men she remembers from childhood. Other international stars make their appearance like Guy Burnet from ‘Oppenheimer’ and Munirih Grace from ‘Pure.’ Things to do: Subscribe to The Hollywood Insider’s YouTube Channel, by clicking here. Limited Time...
- 3/1/2023
- by Devon James
- Hollywood Insider - Substance & Meaningful Entertainment
The initial premiere of ‘Le Musk’ took place at the Cannes Xr program for the 75th Cannes Film Festival where it astonished all that saw it. Directed and scored by A.R. Rahman, it is a cinematic experience accentuated by smell, motion, and music. ‘Le Musk’ feels groundbreaking for the emergence of cultures and Cinema. A thirty-six-minute film that takes you between the past and the future. Nora Arnezeder, known for ‘Army of the Dead’, plays Juliet, a musician that was orphaned nearly twenty years prior. Currently living in Rome, she seeks revenge for her family that was murdered. The confluence of scent and memory holds tight as Juliet attempts to find the three men she remembers from childhood. Other international stars make their appearance like Guy Burnet from ‘Oppenheimer’ and Munirih Grace from ‘Pure.’ Things to do: Subscribe to The Hollywood Insider’s YouTube Channel, by clicking here. Limited Time...
- 3/1/2023
- by Devon James
- Hollywood Insider - Substance & Meaningful Entertainment
Immersive project marks the Oscar-winning composer’s directorial debut.
Smells and interactive seating will be used as part of the release of immersive film Le Musk, which marks the directorial debut of Oscar-winning composer A.R. Rahman.
“It’s a combination of music, scents and stories, done in a very subtle and surreal way,” Rahman told Screen of the film, which stars Nora Arnezeder, Guy Burnet, Munirih Grace and Mariam Zohrabyan.
Los Angeles-based VR motion chair company Positron has come on board as ‘immersive cinema exhibition partner’ for the title, which received its premiere in the Cannes Xr programme of this year’s film market.
Smells and interactive seating will be used as part of the release of immersive film Le Musk, which marks the directorial debut of Oscar-winning composer A.R. Rahman.
“It’s a combination of music, scents and stories, done in a very subtle and surreal way,” Rahman told Screen of the film, which stars Nora Arnezeder, Guy Burnet, Munirih Grace and Mariam Zohrabyan.
Los Angeles-based VR motion chair company Positron has come on board as ‘immersive cinema exhibition partner’ for the title, which received its premiere in the Cannes Xr programme of this year’s film market.
- 5/20/2022
- by Geoffrey Macnab
- ScreenDaily
Immersive project marks the Oscar-winning composer’s directorial debut.
Smells and interactive seating will be used as part of the release of immersive film Le Musk, which marks the directorial debut of Oscar-winning composer A.R. Rahman.
“It’s a combination of music, scents and stories, done in a very subtle and surreal way,” Rahman told Screen of the film, which stars Nora Arnezeder, Guy Burnet, Munirih Grace and Mariam Zohrabyan.
Los Angeles-based VR motion chair company Positron has come on board as ‘immersive cinema exhibition partner’ for the title, which received its premiere in the Cannes Xr programme of this year’s film market.
Smells and interactive seating will be used as part of the release of immersive film Le Musk, which marks the directorial debut of Oscar-winning composer A.R. Rahman.
“It’s a combination of music, scents and stories, done in a very subtle and surreal way,” Rahman told Screen of the film, which stars Nora Arnezeder, Guy Burnet, Munirih Grace and Mariam Zohrabyan.
Los Angeles-based VR motion chair company Positron has come on board as ‘immersive cinema exhibition partner’ for the title, which received its premiere in the Cannes Xr programme of this year’s film market.
- 5/20/2022
- by Geoffrey Macnab
- ScreenDaily
“Le Musk,” the directorial debut of Oscar, BAFTA and Grammy winning Indian composer A.R. Rahman (“Slumdog Millionaire”), will have its world premiere at the Cannes Film Market’s Cannes Xr program.
The 36-minute film is billed as a cinematic sensory experience incorporating virtual reality, with motion, music and scent integrated into the narrative. It follows heiress and musician Juliet Merdinian, who, 20 years since she was orphaned, seeks out the men who changed her destiny with one powerful memory — that of their scent.
Rahman developed the story from an original idea by his wife Saira. They share a love for perfume and wished to employ scent as a narrative device in immersive cinema. Rahman directed from a screenplay by Gurachi Phoenix, besides composing the score.
“ ‘Le Musk’ has been several years in the making with collaborators worldwide; we’ve aimed to create an unprecedented, subtle sensory cinematic surrealism. Creating a feature-length...
The 36-minute film is billed as a cinematic sensory experience incorporating virtual reality, with motion, music and scent integrated into the narrative. It follows heiress and musician Juliet Merdinian, who, 20 years since she was orphaned, seeks out the men who changed her destiny with one powerful memory — that of their scent.
Rahman developed the story from an original idea by his wife Saira. They share a love for perfume and wished to employ scent as a narrative device in immersive cinema. Rahman directed from a screenplay by Gurachi Phoenix, besides composing the score.
“ ‘Le Musk’ has been several years in the making with collaborators worldwide; we’ve aimed to create an unprecedented, subtle sensory cinematic surrealism. Creating a feature-length...
- 5/15/2022
- by Naman Ramachandran
- Variety Film + TV
When we first heard that Ar Rahman was going behind the camera we knew that he would be bringing something completely new to the theater. The maestro is certainly doing that with Le Musk .
The film is one of the world’s first Cinematic Virtual Reality Immersive narratives, you will not only see, hear but also be within and even experience the smell of the world that is going on in the film.
“I always try to tell stories through music and with virtual reality the lines blurred…”
See what else the director had to say in this cool behind the scenes video he released on Facebook!
Shot in Rome, the film follows the journey of an orphaned child Juliet, full-time heiress and part-time musician, who grows up to be a Diva on a mission. All through, she has one constant companion – the lingering Muskan scent. However, her life takes...
The film is one of the world’s first Cinematic Virtual Reality Immersive narratives, you will not only see, hear but also be within and even experience the smell of the world that is going on in the film.
“I always try to tell stories through music and with virtual reality the lines blurred…”
See what else the director had to say in this cool behind the scenes video he released on Facebook!
Shot in Rome, the film follows the journey of an orphaned child Juliet, full-time heiress and part-time musician, who grows up to be a Diva on a mission. All through, she has one constant companion – the lingering Muskan scent. However, her life takes...
- 5/6/2017
- by Stacey Yount
- Bollyspice
Academy Award-winning composer A R Rahman has added yet another feather to his cap. The celebrated music composer has turned director with Le Musk – one of the world’s first Cinematic Virtual Reality Immersive narratives and unveiled the first poster of his much-awaited Vr movie today.
Shot in Rome, the film follows the journey of an orphaned child Juliet, full-time heiress and part-time musician, who grows up to be a Diva on a mission. All through, she has one constant companion – the lingering Muskan scent. However, her life takes a dramatic turn when she receives an anonymous message, which brings back her mysterious past.
Not only will it have the visuals virtual reality it will also have a sensory experice during the film to get you even more into the world and the story. Feelies – a London based company, headed by Grace Boyle, has developed the scents that will be...
Shot in Rome, the film follows the journey of an orphaned child Juliet, full-time heiress and part-time musician, who grows up to be a Diva on a mission. All through, she has one constant companion – the lingering Muskan scent. However, her life takes a dramatic turn when she receives an anonymous message, which brings back her mysterious past.
Not only will it have the visuals virtual reality it will also have a sensory experice during the film to get you even more into the world and the story. Feelies – a London based company, headed by Grace Boyle, has developed the scents that will be...
- 4/27/2017
- by Stacey Yount
- Bollyspice
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.