Orca is expanding its executive team in a bid for more social shopping dollars. The ecommerce startup has announced key internal promotions and a fair of new hires: Chris Miller is the company’s new Vice President of Orca Studios, while Haodong (Lucy) Yin is taking over as Orca’s Head of Creator Partnerships.
Since its founding in 2020, Orca has provided creators with ecommerce tools that go beyond typical storefronts and affiliate links. These days, the company conducts much of its business on TikTok Shop, where it is the official partner for brands like elf Cosmetics and Esteé Lauder. Orca has also hosted streamed events on behalf of brands like Samsung and Zappo‘s across major shopping platforms.
The new additions to the Orca exec team will contribute to its live shopping operation in different ways. Miller, who previously headed production at mindfulness app Headspace, has been tasked with leading...
Since its founding in 2020, Orca has provided creators with ecommerce tools that go beyond typical storefronts and affiliate links. These days, the company conducts much of its business on TikTok Shop, where it is the official partner for brands like elf Cosmetics and Esteé Lauder. Orca has also hosted streamed events on behalf of brands like Samsung and Zappo‘s across major shopping platforms.
The new additions to the Orca exec team will contribute to its live shopping operation in different ways. Miller, who previously headed production at mindfulness app Headspace, has been tasked with leading...
- 2/14/2024
- by Sam Gutelle
- Tubefilter.com
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