Once upon a time, back in the network’s golden years, MTV would assemble all the stars in the top-40 galaxy for an annual celebration of the very best in music videos. They called it the Video Music Awards — the VMAs, for short. They still do, believe it or not, but the VMAs have come to serve a very different purpose in an age when MTV and C-span air roughly the same number of music videos.
These days, it would be fair to say that the VMAs exist less to celebrate music videos than they do to celebrate MTV itself, to reaffirm the network’s place in the zeitgeist. As a pop spectacle, the VMAs are right up there with the Super Bowl halftime concert. As an awards show, they’re a complete farce (to this day, nobody actually knows how the nominees are selected, and few people even bother...
These days, it would be fair to say that the VMAs exist less to celebrate music videos than they do to celebrate MTV itself, to reaffirm the network’s place in the zeitgeist. As a pop spectacle, the VMAs are right up there with the Super Bowl halftime concert. As an awards show, they’re a complete farce (to this day, nobody actually knows how the nominees are selected, and few people even bother...
- 8/25/2017
- by David Ehrlich
- Indiewire
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