ESPN has clambered aboard the Nft bandwagon: The sports giant is going into business with Tom Brady, angling to sell fans on the idea of owning a digital piece of the famed NFL quarterback’s legacy.
ESPN inked a multiyear deal with Autograph, the Nft startup co-founded by Brady, to release its first nonfungible tokens. NFTs provide a way to authenticate ownership of digital content, using distributed blockchain networks — and media and entertainment companies have flocked to NFTs as a way to generate incremental revenue and boost fan loyalty.
The collaboration kicks off Wednesday (April 6) with the release of an Nft collection based on “Man in the Arena: Tom Brady,” the 10-part ESPN Plus documentary series produced by Religion of Sports, a media company in which Brady is also a co-founder.
The prices for the NFTs will range from 100 to 500. The “Man in the Arena: Tom Brady Collection” NFTs are...
ESPN inked a multiyear deal with Autograph, the Nft startup co-founded by Brady, to release its first nonfungible tokens. NFTs provide a way to authenticate ownership of digital content, using distributed blockchain networks — and media and entertainment companies have flocked to NFTs as a way to generate incremental revenue and boost fan loyalty.
The collaboration kicks off Wednesday (April 6) with the release of an Nft collection based on “Man in the Arena: Tom Brady,” the 10-part ESPN Plus documentary series produced by Religion of Sports, a media company in which Brady is also a co-founder.
The prices for the NFTs will range from 100 to 500. The “Man in the Arena: Tom Brady Collection” NFTs are...
- 4/6/2022
- by Todd Spangler
- Variety Film + TV
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