As artists' manager, his clients included Jean Lapointe, Claude Léveillée, Jean-Pierre Ferland, Robert Charlebois and Diane Dufresne. He also produced shows in French Canada for Charles Aznavour, Petula Clark, Julien Clerc, Léo Ferré and Raymond Devos. He initiated the Francofolies in Montréal. He is the brother of Louise Latraverse.