Regional marketing magazine Campaign Asia has released the shortlists for its annual awards.
In the running for creative agency of the year are Clemenger Bbdo, Ddb, Leo Burnett, Ogilvy Sydney, The Monkeys and Whybins, while Carat, Match, Omd, Phd and Um are competing for media agency of the year.
The full shortlist for Australian and New Zealand agencies:
Australia Creative Agency of the Year
Clemenger Bbdo Australia Ddb Australia Leo Burnett Ogilvy Sydney The Monkeys WhybinTBWA Sydney
New Zealand Creative Agency of the Year
Colenso Bbdo Ddb Group New Zealand DraftFCB Nz Special Group WhybinTBWADAN Auckland
Australia Media Agency of the Year
Carat Australia Match Media Omd Australia Phd Australia Um Australia
New Zealand Media Agency of the Year
Carat New Zealand Naked Communication Nz Omd New Zealand SparkPHD
Australia Digital Agency of the Year
Digital Arts Network Australia DTDigital Spinifex Group Text100 Australia Visual Jazz Isobar
New Zealand Digital...
In the running for creative agency of the year are Clemenger Bbdo, Ddb, Leo Burnett, Ogilvy Sydney, The Monkeys and Whybins, while Carat, Match, Omd, Phd and Um are competing for media agency of the year.
The full shortlist for Australian and New Zealand agencies:
Australia Creative Agency of the Year
Clemenger Bbdo Australia Ddb Australia Leo Burnett Ogilvy Sydney The Monkeys WhybinTBWA Sydney
New Zealand Creative Agency of the Year
Colenso Bbdo Ddb Group New Zealand DraftFCB Nz Special Group WhybinTBWADAN Auckland
Australia Media Agency of the Year
Carat Australia Match Media Omd Australia Phd Australia Um Australia
New Zealand Media Agency of the Year
Carat New Zealand Naked Communication Nz Omd New Zealand SparkPHD
Australia Digital Agency of the Year
Digital Arts Network Australia DTDigital Spinifex Group Text100 Australia Visual Jazz Isobar
New Zealand Digital...
- 11/26/2012
- by Robin Hicks
- Encore Magazine
Colenso Bbdo Auckland has launched the next phase of its ‘Money is good, money is bad’ campaign for Bnz, with a plea to New Zealanders to be innovative with their money.
TotalMoney, a product allows customers to offset their savings against their mortgage, marks the first ad in the latest phase of the campaign.
“TotalMoney is a great example of being good with money, having saved customers who’ve switched to it a staggering $191m in interest since it was launched”, said Andy McLeish, head of planning at Colenso Bbdo.
Colenso won the Nab-owned business having resigned the Westpac account earlier this year.
Credits:
Creative Chairman: Nick Worthington Executive Creative Director: Steve Cochran Group Account Director: Paul Wilson Senior Account Director: Rebecca Richardson Account Executive: Nick O’Donnell Planning Director: Andy McLeish Agency Producer: Jen Storey/Megan Robertson Production Company: Assembly Director: Matt von Trott Design: Jonny Kofoed 3D: Wayne Osborne,...
TotalMoney, a product allows customers to offset their savings against their mortgage, marks the first ad in the latest phase of the campaign.
“TotalMoney is a great example of being good with money, having saved customers who’ve switched to it a staggering $191m in interest since it was launched”, said Andy McLeish, head of planning at Colenso Bbdo.
Colenso won the Nab-owned business having resigned the Westpac account earlier this year.
Credits:
Creative Chairman: Nick Worthington Executive Creative Director: Steve Cochran Group Account Director: Paul Wilson Senior Account Director: Rebecca Richardson Account Executive: Nick O’Donnell Planning Director: Andy McLeish Agency Producer: Jen Storey/Megan Robertson Production Company: Assembly Director: Matt von Trott Design: Jonny Kofoed 3D: Wayne Osborne,...
- 10/16/2012
- by Robin Hicks
- Encore Magazine
In this guest post, Naked’s Adam Ferrier shares the things that have excited him at adland’s top festival this week.
I think I’ve got a bit of a man-crush on Nick Worthington, Ecd at New Zealand’s Colenso Bbdo. Is that ok to say?
He chaired the judging of the Promotion & Activations jury, and apparently left a little card on every juror’s desk saying ‘See the good in everything’. How sweet is that (although it didn’t help the work we had in his categories move from shortlisted to a Lion)?
Mumbrella’s Robin Hicks has asked me to nominate the work at Cannes that I found most inspiring. Nick’s agency produced the work that tops my list. It’s a simple campaign called ‘Donation Glasses’, part of the Pedigree Adoption Drive.
People were asked for money to support the Pedigree Adoption Drive when going to the cinema.
I think I’ve got a bit of a man-crush on Nick Worthington, Ecd at New Zealand’s Colenso Bbdo. Is that ok to say?
He chaired the judging of the Promotion & Activations jury, and apparently left a little card on every juror’s desk saying ‘See the good in everything’. How sweet is that (although it didn’t help the work we had in his categories move from shortlisted to a Lion)?
Mumbrella’s Robin Hicks has asked me to nominate the work at Cannes that I found most inspiring. Nick’s agency produced the work that tops my list. It’s a simple campaign called ‘Donation Glasses’, part of the Pedigree Adoption Drive.
People were asked for money to support the Pedigree Adoption Drive when going to the cinema.
- 6/20/2012
- by Robin Hicks
- Encore Magazine
New Zealand supermarket New World has launched a series of TV ads as part of a brand offensive.
The idea behind the ads is that peoples’ moods, occasions, relationships and even the weather affect what and how we eat.
The ads were shot by director Patrick Hughes of Finch who used a variety of cameras – a 35mm, anamorphic, 16mm on a Bolex, digital HD and an iPhone, mixed in with stock footage.
To complement the different stories, three individual music tracks were used, including an original recording of a 1928 blues standard, Fishin’ Blues by Henry Thomas.
Credits:
Agency: Colenso Bbdo and .99
Creative Chairman: Nick Worthington
Executive Creative Director: Steve Cochran
Creative Team: Victoria Daltrey & Will Bingham
Group Account Director: Jillian Stanton
Client Services Director: Jarad O’Hara
Planner: Katheryn Thomas
Agency Producer: Jen Storey
Production Company: Finch
Production Company Producer: Karen Bryson, Nikki Walker
Director: Patrick Hughes
Sound Design: Franklin...
The idea behind the ads is that peoples’ moods, occasions, relationships and even the weather affect what and how we eat.
The ads were shot by director Patrick Hughes of Finch who used a variety of cameras – a 35mm, anamorphic, 16mm on a Bolex, digital HD and an iPhone, mixed in with stock footage.
To complement the different stories, three individual music tracks were used, including an original recording of a 1928 blues standard, Fishin’ Blues by Henry Thomas.
Credits:
Agency: Colenso Bbdo and .99
Creative Chairman: Nick Worthington
Executive Creative Director: Steve Cochran
Creative Team: Victoria Daltrey & Will Bingham
Group Account Director: Jillian Stanton
Client Services Director: Jarad O’Hara
Planner: Katheryn Thomas
Agency Producer: Jen Storey
Production Company: Finch
Production Company Producer: Karen Bryson, Nikki Walker
Director: Patrick Hughes
Sound Design: Franklin...
- 5/23/2012
- by Robin Hicks
- Encore Magazine
Dog food brand Pedigree is giving people the option of watching two different ads in cinemas, depending on what sort of 3D glasses they wear.
The two different videos, projected on to the same screen, show the consequences of whether or not the viewer donates to the Pedigree Adoption Drive, a charity to find homes for maltreated dogs in New Zealand.
In one video, a dog is rescued. In the other, the dog is never found.
The agency behind the campaign was Colenso Bbdo. Finch was the production company.
Credits
Agency: Colenso Bbdo
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Art Director: Jae Morrison
Copywriter: Levi Slavin
Group Account Director: Scott Coldham
Senior Account Manager: Dave Munn
Agency Producer: Jen Storey
Production Company: Finch
Producer: Phil Liefting
Director: Nic Finlayson
Executive Producer: Rob Galluzzo
Sound Design: Franklin Road
Creative Technology: Emad Tahtouh
Editor: David Coulson
Music: Lullable (Donnelly) courtesy of Mushroom Records,...
The two different videos, projected on to the same screen, show the consequences of whether or not the viewer donates to the Pedigree Adoption Drive, a charity to find homes for maltreated dogs in New Zealand.
In one video, a dog is rescued. In the other, the dog is never found.
The agency behind the campaign was Colenso Bbdo. Finch was the production company.
Credits
Agency: Colenso Bbdo
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Art Director: Jae Morrison
Copywriter: Levi Slavin
Group Account Director: Scott Coldham
Senior Account Manager: Dave Munn
Agency Producer: Jen Storey
Production Company: Finch
Producer: Phil Liefting
Director: Nic Finlayson
Executive Producer: Rob Galluzzo
Sound Design: Franklin Road
Creative Technology: Emad Tahtouh
Editor: David Coulson
Music: Lullable (Donnelly) courtesy of Mushroom Records,...
- 5/16/2012
- by Robin Hicks
- Encore Magazine
Top New Zealand agency Colenso Bbdo is behind a new poster campaign for Westpac titled ‘The Art of Money’.
The posters show what the difference astute investment advice can have on personal wealth and how Westpac’s Private Bankers can change a consumer’s fortunes.
The posters are to run in-store in Westpac’s private meeting rooms and reception area.
Credits:
Agency: Colenso Bbdo
Creative Chairman: Nick Worthington
Deputy Creative Director: Mick Stalker
Art Director: Lachlan Palmer-Hubbard
Copywriter: Graeme Clarke
Group Account Director: Paul Wilson
Account Director: Rebecca Richardson
Account Manager: Lucy Sparks
Planner: Andy McLeish
Agency Producer: Sheriden Derby
Printer: Grant Longley
Designer: Kate Slavin...
The posters show what the difference astute investment advice can have on personal wealth and how Westpac’s Private Bankers can change a consumer’s fortunes.
The posters are to run in-store in Westpac’s private meeting rooms and reception area.
Credits:
Agency: Colenso Bbdo
Creative Chairman: Nick Worthington
Deputy Creative Director: Mick Stalker
Art Director: Lachlan Palmer-Hubbard
Copywriter: Graeme Clarke
Group Account Director: Paul Wilson
Account Director: Rebecca Richardson
Account Manager: Lucy Sparks
Planner: Andy McLeish
Agency Producer: Sheriden Derby
Printer: Grant Longley
Designer: Kate Slavin...
- 5/7/2012
- by Robin Hicks
- Encore Magazine
Colenso Bbdo, which fared well at the Award Awards last night, has signed Andy McLeish as head of planning.
The announcement:
Colenso Bbdo today announced that Andy McLeish has been promoted to the position of head of planning.
The marketing veteran has been acting head of planning over the past month and shown great ability in the position.
“Andy has really stepped up and done an amazing job balancing communication and business planning since taking on the role informally,” says Nick Garrett, Colenso Bbdo’s managing director.
“Andy’s appointment highlights the depth of talent within the agency. He has an impressive background and has proven to be a huge asset to Colenso over the past 18 months, so he was the obvious choice for the role.”
Andy joined Colenso in October 2010 from Tbwa Auckland, where he was the senior strategic planner, working across clients including Asb, Sovereign Insurance, The Radio Network,...
The announcement:
Colenso Bbdo today announced that Andy McLeish has been promoted to the position of head of planning.
The marketing veteran has been acting head of planning over the past month and shown great ability in the position.
“Andy has really stepped up and done an amazing job balancing communication and business planning since taking on the role informally,” says Nick Garrett, Colenso Bbdo’s managing director.
“Andy’s appointment highlights the depth of talent within the agency. He has an impressive background and has proven to be a huge asset to Colenso over the past 18 months, so he was the obvious choice for the role.”
Andy joined Colenso in October 2010 from Tbwa Auckland, where he was the senior strategic planner, working across clients including Asb, Sovereign Insurance, The Radio Network,...
- 3/29/2012
- by Robin Hicks
- Encore Magazine
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