Shard
- Actor
It may seem impossible to make a big impact in entertainment these
days; with an excess amount of aspirants and a shortage of quality
talent, it's harder for an artist to obtain the listeners' undivided
attention. Real fans of music look for a little bit more, they want to
be apart of something special. Just look at the success of G-Unit, Dip
Set, Bad Boy and Roc-a-Fella. Those labels provided much more than
music, people admired the way spoke, the way they dressed, in short
their lifestyles were emulated. But the most important reason they made
that type of impact; was timing. The timing was perfect, flawless. It
just seemed like every time listeners needed something more, something
more was there. And with the current state that Hip-Hop is in,
something may not be wanted but it is needed. But to duplicate that
type of success might be nearly impossible. To have that type of
movement, you would need an individual that moves you. Now most
probably wouldn't even consider that a 21 year-old is capable of such a
thing but once you get a chance to speak to him, you'll notice he's
much much more than just an entertainer. You'll see that whatever he
puts his mind to he'll accomplish it. Who is this you may ask, well
that individual is Jersey City native, $hard aka The New & Improved
Fresh Prince. His age is no reflection on his knowledge of the
industry. He is a student of the game and his wisdom is beyond his
years. While at first glance, he may come off as overly confident, but
his humbleness and respect for the industry's pioneers is equally
refreshing. Just look at his aka. It is in no way disrespecting the
better known Fresh Prince, Will Smith, but rather honoring the icon by
extending his legacy in providing feel good music, but just doing so in
a way $hard does things. And while growing up in a city labeled as a
place where its residents have no aspirations in life, $hard and his
entrepreneurial spirit chose to go against the norm and created UpRight
Entertainment Group, a movement made in his image that is arrogant and
fresher than most. Only time will tell the type of impact $hard and his
UpRight Representatives will make on the industry!