Travel portal Expedia has launched a new digital gamification project called ‘Tag Me If You Can”.
The competition sees Nathan Jolliffe, formerly of The Amazing Race and subsequently a contestant on Celebrity Apprentice, travel to 15 secret destinations around the world, leaving clues for users to guess and tag his location to within 10m.
The game was a collaboration between DangerMouse Productions, Bmf, Carat Sydney, We Are Social and Cre8 Marketing & Entertainment.
Competitors stand to win a share of $150,000.
The campaign is supported by TV, online advertising and social media as well as promotions across both the Australian and New Zealand Expedia sites with the aim of raising awareness and interactivity of Expedia’s social media presence.
Georg Ruebensal, MD of Expedia Anz said: “Tag Me if You Can is Australia’s largest gamification project and a great example of how brands can use compelling content and interactivity to drive business performance and growth.
The competition sees Nathan Jolliffe, formerly of The Amazing Race and subsequently a contestant on Celebrity Apprentice, travel to 15 secret destinations around the world, leaving clues for users to guess and tag his location to within 10m.
The game was a collaboration between DangerMouse Productions, Bmf, Carat Sydney, We Are Social and Cre8 Marketing & Entertainment.
Competitors stand to win a share of $150,000.
The campaign is supported by TV, online advertising and social media as well as promotions across both the Australian and New Zealand Expedia sites with the aim of raising awareness and interactivity of Expedia’s social media presence.
Georg Ruebensal, MD of Expedia Anz said: “Tag Me if You Can is Australia’s largest gamification project and a great example of how brands can use compelling content and interactivity to drive business performance and growth.
- 8/3/2012
- by Colin Delaney
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.