In round two of the juice packaging cage match that started late last year with the Tropicana fiasco, Minute Maid unveils a new look that hews to its heritage.
Having watched closely the food fight Peter Arnell triggered with his short-lived Tropicana packaging redesign for Pepsi, Coca-Cola officials have unveiled a fresh-squeezed makeover of their own iconic MinuteMaid brand.
The redesign involves the key brands, primarily MinuteMaid in the U.S., in the beverage behemoth's juice portfolio. Unlike the Tropicana debacle, in which Arnell abandoned the juice brand's visual heritage, MinuteMaid's new design builds on elements of its own former identity, including the black rectangle and white logotype lettering. But it adds a green horizon mark, and fruit photography to buck up the idea that all this orangey flavor is not just chemicals, but the real thing.
Leading the charge on the redesign was Fast Company's own Masters of Design October cover boy,...
Having watched closely the food fight Peter Arnell triggered with his short-lived Tropicana packaging redesign for Pepsi, Coca-Cola officials have unveiled a fresh-squeezed makeover of their own iconic MinuteMaid brand.
The redesign involves the key brands, primarily MinuteMaid in the U.S., in the beverage behemoth's juice portfolio. Unlike the Tropicana debacle, in which Arnell abandoned the juice brand's visual heritage, MinuteMaid's new design builds on elements of its own former identity, including the black rectangle and white logotype lettering. But it adds a green horizon mark, and fruit photography to buck up the idea that all this orangey flavor is not just chemicals, but the real thing.
Leading the charge on the redesign was Fast Company's own Masters of Design October cover boy,...
- 11/17/2009
- by Linda Tischler
- Fast Company
In my life design has always been a way to connect me to the people I love and the things I believe in.
One of my first designs was a handmade valentine to my girlfriend, Patsy Auger (who is now my wife, Patsy Duffy) when we were both seven years old. The tradition of designing handmade valentines has continued for over 50 years and grown to become one of our favorite family traditions with our children and grandchildren. This is but one example of design as a gift. I can't begin to keep track of the times I've either given or received a personally designed gift. My latest gift creation was two mounted largemouth bass that a 13-year-old family friend caught in our lake last summer--within 30 minutes of each other! Some occasions simply must be celebrated with the gift of design.
As I look back over the years and identify those...
One of my first designs was a handmade valentine to my girlfriend, Patsy Auger (who is now my wife, Patsy Duffy) when we were both seven years old. The tradition of designing handmade valentines has continued for over 50 years and grown to become one of our favorite family traditions with our children and grandchildren. This is but one example of design as a gift. I can't begin to keep track of the times I've either given or received a personally designed gift. My latest gift creation was two mounted largemouth bass that a 13-year-old family friend caught in our lake last summer--within 30 minutes of each other! Some occasions simply must be celebrated with the gift of design.
As I look back over the years and identify those...
- 11/12/2009
- by Joe Duffy
- Fast Company
Every time someone compliments me on the cocktail I've just made for them, I inform them that I come from a long line of Irish saloon keepers--i design a mighty fine cocktail.
It's true. My father and his father, who migrated to the U.S. from County Galway, owned somewhat famous Irish pubs: my grandfather, Joe Sr., in Jersey City and my dad Joe Jr., in Minneapolis. In fact, Duff's, one of my father's joints in downtown Minneapolis, was legendary during its heyday in the '60s and '70s. All of my high school friends were envious of me and couldn't quite believe it when I set my sights on becoming an artist rather than a barkeep. Sometimes I wonder what kind of proprietor I might have made.
Joe Sr. behind the bar at Duffy's in Jersey City, circa 1922
One of the main things that kept me from the...
It's true. My father and his father, who migrated to the U.S. from County Galway, owned somewhat famous Irish pubs: my grandfather, Joe Sr., in Jersey City and my dad Joe Jr., in Minneapolis. In fact, Duff's, one of my father's joints in downtown Minneapolis, was legendary during its heyday in the '60s and '70s. All of my high school friends were envious of me and couldn't quite believe it when I set my sights on becoming an artist rather than a barkeep. Sometimes I wonder what kind of proprietor I might have made.
Joe Sr. behind the bar at Duffy's in Jersey City, circa 1922
One of the main things that kept me from the...
- 11/5/2009
- by Joe Duffy
- Fast Company
Maybe you don't work at a big, high-powered graphic design house like Little & Company, but you can still benefit from their largesse. The firm traveled the world, amassing video interviews with some of the best design minds alive, including typographer Erik Spiekermann, design-curator and Fc blogger Ellen Lupton, graphic designer Massimo Vignelli, and illustrator/graphic designer/Pentragram partner Paula Scher. There's even a missive from our own Linda Tischler.
Little & Co asked those luminaries two questions: "What single example of design inspires you most?" and "What problem should design solve next?" It's great fodder for thought and inspiration--and there's a couple heretical nuggets in there as well. For example, idsgn points to Edwin Chan, of Frank Gehry Partners, who had this to say about the current boom in "green design":
As designers today, we should address the problem of how to reconcile our own survival on the planet with...
Little & Co asked those luminaries two questions: "What single example of design inspires you most?" and "What problem should design solve next?" It's great fodder for thought and inspiration--and there's a couple heretical nuggets in there as well. For example, idsgn points to Edwin Chan, of Frank Gehry Partners, who had this to say about the current boom in "green design":
As designers today, we should address the problem of how to reconcile our own survival on the planet with...
- 11/5/2009
- by Cliff Kuang
- Fast Company
We are living in interesting times. Never before have we been so connected. Our ability to interact is nearly unlimited. Technology is a most formidable tool, the driver, a catalyst in the laboratory of life.
Designers thrive on the information available to us through this newly heightened era of connectivity. That said, information is not enough. We need inspiration to continue to stretch and truly reach our creative potential. I don't believe that inspiration is sufficiently served up in even the most compelling office environments, nor among the most creative cultures. So we need to get out of the office. Design how you're going to work. Dial it into the rest of your life and vice versa. Be purposeful about what you do, where you are, where you really need to be in order to be happy and productive.
What makes you happy? When do you feel most inspired? What...
Designers thrive on the information available to us through this newly heightened era of connectivity. That said, information is not enough. We need inspiration to continue to stretch and truly reach our creative potential. I don't believe that inspiration is sufficiently served up in even the most compelling office environments, nor among the most creative cultures. So we need to get out of the office. Design how you're going to work. Dial it into the rest of your life and vice versa. Be purposeful about what you do, where you are, where you really need to be in order to be happy and productive.
What makes you happy? When do you feel most inspired? What...
- 10/26/2009
- by Joe Duffy
- Fast Company
We've probably all experienced that day in our childhood, lying on the front lawn, when the clouds overhead reminded us of something--a dancing elephant, Ben Franklin's profile, or that '52 Packard.
For many, finding form and function inspired by nature has played a significant role in creating brilliant design. For me, nature is at the heart and soul of nearly everything I do and create, and it often provides metaphors that have led to solutions that have subtle impact.
Several years ago, I was working on a project from hell in Paris and had just left yet another depressing meeting. I was walking down a boulevard back to my hotel when I happened upon some picture perfect leaves lying on the sidewalk. Call it divine inspiration or just a vision amidst a desperate need to be cheered up, but those leaves reminded me immediately of my kids. I still can't...
For many, finding form and function inspired by nature has played a significant role in creating brilliant design. For me, nature is at the heart and soul of nearly everything I do and create, and it often provides metaphors that have led to solutions that have subtle impact.
Several years ago, I was working on a project from hell in Paris and had just left yet another depressing meeting. I was walking down a boulevard back to my hotel when I happened upon some picture perfect leaves lying on the sidewalk. Call it divine inspiration or just a vision amidst a desperate need to be cheered up, but those leaves reminded me immediately of my kids. I still can't...
- 10/16/2009
- by Joe Duffy
- Fast Company
I've never been very good at learning a language. I was terrible in high school Spanish and couldn't grasp it at all until I started traveling to Mexico and had to learn at least enough to get by or starve. I tried to take up French some years back when I was working on a project in Paris and could barely retain enough to order in a restaurant or ask for directions on the street. I've been going to China every year for the past ten and I can hardly get beyond "hi", "how are you", "goodbye" and "thanks." Learning languages and how to play the piano are my biggest failings in life. Oh well, there's still time, some day...
On the other hand, I am quite good when it comes to making up new languages--if I do say so myself. Every new brand design project we take on requires...
On the other hand, I am quite good when it comes to making up new languages--if I do say so myself. Every new brand design project we take on requires...
- 10/14/2009
- by Joe Duffy
- Fast Company
What is design? It's art and commerce, fashion and environment. It's industrial and digital, graphic and experiential.
What is design? It begins with ideas--ideas based in purpose. It requires a plan or a process. It yields innovation, invention or creation. It is successful if it elicits response--attention, desire, interaction or purchase.
Design is as much a process as it is an end product. The process should be simple.
After all my years in design, I remain wary of the branding and design consultancies that sell the strategic process before the work. The work should speak for itself. Did it deliver on its objectives? Did it break through in the market? Did people vote with interest, conversation, interaction or purchase? Was it beautiful? That's what really matters. It's not about the ability to generate nor analyze reams of data or conduct hundreds of interviews. Smart design requires inputs and information for sure.
What is design? It begins with ideas--ideas based in purpose. It requires a plan or a process. It yields innovation, invention or creation. It is successful if it elicits response--attention, desire, interaction or purchase.
Design is as much a process as it is an end product. The process should be simple.
After all my years in design, I remain wary of the branding and design consultancies that sell the strategic process before the work. The work should speak for itself. Did it deliver on its objectives? Did it break through in the market? Did people vote with interest, conversation, interaction or purchase? Was it beautiful? That's what really matters. It's not about the ability to generate nor analyze reams of data or conduct hundreds of interviews. Smart design requires inputs and information for sure.
- 10/12/2009
- by Joe Duffy
- Fast Company
Chances are you know Joe Duffy's work, even if you don't know the name of the mastermind behind it. Every time you pick up a can of Diet Coke or Fresca, pour a glass of MinuteMaid Oj or a shot of Knob Creek bourbon, or find yourself dreaming about the Bahamas inspired on their cheerful brand identity, you're in Duffy World.
One of the country's pre-eminent graphic designers and an Aiga Fellow, Duffy, is founder of Minneapolis's Duffy & Partners. In 1984, Duffy was a pioneer in forging the integration of design and advertising when he partnered with creative advertising agency Fallon Worldwide. Along the way, he did memorable work for such clients as BMW, McDonald's, Starbucks, and Sony.
Duffy was years ahead of the curve in recognizing young Chinese students' design potential. In 2000, he and a band of designers from the One Club began a yearly series of treks to...
One of the country's pre-eminent graphic designers and an Aiga Fellow, Duffy, is founder of Minneapolis's Duffy & Partners. In 1984, Duffy was a pioneer in forging the integration of design and advertising when he partnered with creative advertising agency Fallon Worldwide. Along the way, he did memorable work for such clients as BMW, McDonald's, Starbucks, and Sony.
Duffy was years ahead of the curve in recognizing young Chinese students' design potential. In 2000, he and a band of designers from the One Club began a yearly series of treks to...
- 10/12/2009
- by Linda Tischler
- Fast Company
RTÉ has released information on the earnings of its ten most highly paid broadcasters. In 2007 and 2008, Pat Kenny tops the list of earners with a salary of €922,949 and €950,976 respectively for each year. Gerry Ryan, Marian Finucane, Ryan Tubridy and Joe Duffy round out the top five in 2008. In previous years the national broadcaster released the salary information, on a voluntary basis, that were two years in arrears. However, the figures for both 2007 and 2008 have been released at this time. A statement said: "The broader spread of information is being released in recognition of public interest that, at time of economic difficulty and pressure on costs, RTÉ should be managing these costs downward just as it is taking a strong lead in the commercial state sector in reducing other costs...
- 10/12/2009
- IFTN
Despite the eco-friendly cardboard centerpieces, the ballroom at the Waldorf Astoria, with its velvet draperies and glittering chandeliers was an uncomfortably swanky venue for the annual Aiga Design Legends gala in a year when the ripples from the financial mayhem on Wall St. had wreaked such economic turmoil throughout the industry
So Aiga president Debbie Millman, in a little black dress and long white gloves, addressed the issue straight up: "The guy who created my fabulous up-do asked me, 'Do people really have events like these anymore? In this economy?'"
Noting that the room had been booked long before last fall's market meltdown, Millman acknowledged the unease the space created, given the general state of the economy. "Not to be a buzzkill," she said, "but 86% of industries said they had cut back over the past year, the most in 42 years. Every state has reported upticks in unemployment." So, she asked,...
So Aiga president Debbie Millman, in a little black dress and long white gloves, addressed the issue straight up: "The guy who created my fabulous up-do asked me, 'Do people really have events like these anymore? In this economy?'"
Noting that the room had been booked long before last fall's market meltdown, Millman acknowledged the unease the space created, given the general state of the economy. "Not to be a buzzkill," she said, "but 86% of industries said they had cut back over the past year, the most in 42 years. Every state has reported upticks in unemployment." So, she asked,...
- 9/18/2009
- by Linda Tischler
- Fast Company
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