The unboxing format is a powerful YouTube format that holds enough sway to significantly influence consumer trends, and a new company wants to take advantage of those truths. Eric Feng, who spent three years at Hulu after being hired as its first Cto back in 2007, is the founder of Packagd, a startup that will leverage the power of shoppable videos through several different products.
At launch, Packagd is throwing its weight behind Unboxed, an app that focuses on the unboxing category and the many popular creators who ply their respective trades within it. The app will share reviews from popular unboxers like Austin Evans, DenkOps, and Dom Esposito. The featured videomakers won’t upload their work directly to Unboxed; instead, the app will fetch content from YouTube and will include a chat section where potential consumers can interact with each other and with the creators whose videos they are watching.
At launch, Packagd is throwing its weight behind Unboxed, an app that focuses on the unboxing category and the many popular creators who ply their respective trades within it. The app will share reviews from popular unboxers like Austin Evans, DenkOps, and Dom Esposito. The featured videomakers won’t upload their work directly to Unboxed; instead, the app will fetch content from YouTube and will include a chat section where potential consumers can interact with each other and with the creators whose videos they are watching.
- 6/8/2017
- by Sam Gutelle
- Tubefilter.com
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