“Ghosts” is entering the metaverse. The hit CBS comedy has launched an immersive experience in the Web3 gaming platform Decentraland, allowing fans to experience the show and its haunted mansion in a new, unique way. The “Ghosts” experience will be accessible at the site ghostsmetaverse.com through September.
The “Ghosts” metaverse experience was developed with Web3 marketing agency CreativeDepartmint. In the experience, fans take on an avatar from the show, and enter Woodstone Mansion to solve puzzles, experience various adventures and land collectible NFTs. The metaverse activation is part of CBS’ “Summer of ‘Ghosts’” marketing campaign leading into the show’s second season.
In re-creating Woodstone Mansion, CreativeDepartmint mirrored the series’ sets, and features the show’s characters, voiced by the series stars.
“We are continually looking for innovative ways to further develop new audiences for CBS programming, and our hit series ‘Ghosts,’ with its significant following, wide-ranging otherworldly characters and expansive setting,...
The “Ghosts” metaverse experience was developed with Web3 marketing agency CreativeDepartmint. In the experience, fans take on an avatar from the show, and enter Woodstone Mansion to solve puzzles, experience various adventures and land collectible NFTs. The metaverse activation is part of CBS’ “Summer of ‘Ghosts’” marketing campaign leading into the show’s second season.
In re-creating Woodstone Mansion, CreativeDepartmint mirrored the series’ sets, and features the show’s characters, voiced by the series stars.
“We are continually looking for innovative ways to further develop new audiences for CBS programming, and our hit series ‘Ghosts,’ with its significant following, wide-ranging otherworldly characters and expansive setting,...
- 7/21/2022
- by Michael Schneider
- Variety Film + TV
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