Bing wants to do away with the days of “10 blue links." We sat down with Brian MacDonald, Microsoft's corporate vice president for core search program management, to find out how Bing hopes to re-design what we're looking for--and how we look.
Since the dawn of search (1996), Google has set the standard for the design of results. Namely, none. Just 10 blue links. (Or however many show up these days.) No bells. No whistles. Just links.
Bing thinks it’s time to re-imagine that approach. Ten blue links might have made sense in the dial-up era, when bandwidth was scarce, says Brian MacDonald, corporate vice president for core search program management at Microsoft. But, he tells Fast Company, in an age when so many people have broadband, and the web is exploding with visual information, there’s no reason not to create a better experience with some good old-fashioned design thinking.
He might be right.
Since the dawn of search (1996), Google has set the standard for the design of results. Namely, none. Just 10 blue links. (Or however many show up these days.) No bells. No whistles. Just links.
Bing thinks it’s time to re-imagine that approach. Ten blue links might have made sense in the dial-up era, when bandwidth was scarce, says Brian MacDonald, corporate vice president for core search program management at Microsoft. But, he tells Fast Company, in an age when so many people have broadband, and the web is exploding with visual information, there’s no reason not to create a better experience with some good old-fashioned design thinking.
He might be right.
- 2/17/2011
- by E.B. Boyd
- Fast Company
Fashion supremo Julien MacDonald is amongst the elite style icons joining Elle Macpherson on a new-look Britain’s Next Top Model judging panel, when the series returns this summer. Sitting alongside the design guru to make up the most fearsome foursome in fashion will be renowned stylist Grace Woodward and top male model Charley Speed. The brand new panel, headed up by new presenter Elle, will deliberate each week over this year’s crop of contestants, and ultimately award one a contract with Models 1.
Julien MacDonald’s designs have become a permanent fixture on the British catwalk, with his trailblazing creations worn by a host of famous faces, including Cheryl Cole, Kylie Minogue and Paris Hilton. Having gained his big break as Head Designer of Knitwear at Chanel, he quickly landed the position of Creative Director of Givenchy. Julien took charge of his eponymous label in 2004 and in 2006, was awarded...
Julien MacDonald’s designs have become a permanent fixture on the British catwalk, with his trailblazing creations worn by a host of famous faces, including Cheryl Cole, Kylie Minogue and Paris Hilton. Having gained his big break as Head Designer of Knitwear at Chanel, he quickly landed the position of Creative Director of Givenchy. Julien took charge of his eponymous label in 2004 and in 2006, was awarded...
- 2/19/2010
- by Lisa McGarry
- Unreality
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