Claude Borna Sony Pictures Home Entertainment has promoted studio veteran Claude Borna to the newly created position of senior vp business planning and commercial strategy for Europe.
She previously was vp business planning and innovation. Borna will be based at SPHE's European headquarters in London and report to European managing director John McMahon.
Assuming responsibility of SPHE's regional commercial group, Borna will shape strategies for account planning, pricing, in-store execution and retail expansion. She also will continue to manage sales strategies of the business planning and innovation group.
"Claude has done a stellar job ," McMahon said. "She will be well positioned to lead the development of innovative strategies, frameworks and processes to drive the growth of our European business."
Before joining SPHE in 2003, Borna worked at Amazon and Deloitte Consulting.
She previously was vp business planning and innovation. Borna will be based at SPHE's European headquarters in London and report to European managing director John McMahon.
Assuming responsibility of SPHE's regional commercial group, Borna will shape strategies for account planning, pricing, in-store execution and retail expansion. She also will continue to manage sales strategies of the business planning and innovation group.
"Claude has done a stellar job ," McMahon said. "She will be well positioned to lead the development of innovative strategies, frameworks and processes to drive the growth of our European business."
Before joining SPHE in 2003, Borna worked at Amazon and Deloitte Consulting.
- 9/20/2010
- by By Carl DiOrio
- The Hollywood Reporter - Movie News
Sony Pictures Home Entertainment has appointed studio veteran John McMahon as its managing director of Europe operations.
Previously president and managing director of Sony Pictures Television, McMahon will be charged with building and extending Sphe's physical and digital businesses across the region. He also will serve the division's chief liaison in Europe with operations of Sony Electronics, PlayStation, Sony Ericsson and Sony Music Entertainment.
McMahon will report to Sphe exec vp international Matt Brown.
"The home entertainment industry is a global business in transition as it incorporates new technologies from Blu-ray Discs to mobile platforms to digital distribution," Brown said. "These developments, as well as the overall economic climate, present unique challenges. John brings to Sphe a strong reputation as a strategic thinker, a fresh perspective and an in-depth understanding of the international market."
McMahon joined Sony in 1990 as vp international legal affairs at Sony Pictures Entertainment.
Previously president and managing director of Sony Pictures Television, McMahon will be charged with building and extending Sphe's physical and digital businesses across the region. He also will serve the division's chief liaison in Europe with operations of Sony Electronics, PlayStation, Sony Ericsson and Sony Music Entertainment.
McMahon will report to Sphe exec vp international Matt Brown.
"The home entertainment industry is a global business in transition as it incorporates new technologies from Blu-ray Discs to mobile platforms to digital distribution," Brown said. "These developments, as well as the overall economic climate, present unique challenges. John brings to Sphe a strong reputation as a strategic thinker, a fresh perspective and an in-depth understanding of the international market."
McMahon joined Sony in 1990 as vp international legal affairs at Sony Pictures Entertainment.
- 8/31/2009
- by By Carl DiOrio
- The Hollywood Reporter - Movie News
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