Via Film.com, we learn that Open Road Films resorted to pulling a quote from some dude on Twitter -- who is not any sort of film critic -- to promote A Haunted House (see the dreadful trailer here): One thing Steven Cuellar is not is a movie critic, either professionally or even at an amateur blogging level. You wouldn’t know that from a recent spree of TV commercials for the Wayans Brothers atrocity “A Haunted House,” because they use a quote from Cuellar’s Twitter account, which currently has 43 followers. The quote? “Funniest Movie Ever!” ... Open Road Films is the culprit behind this sleaze-a-rific promotional move. They apparently just grabbed the quote, presumably because Cuellar is the only person in the universe that would like it enough to make that statement (and want to see it again to boot).
- 1/15/2013
- by MaryAnn Johanson
- www.flickfilosopher.com
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