Emily White offers further validation that the secret sauce in the deals space isn't savings. It's sharing and serendipity. And no one shares the serendipity like Facebook.
When Facebook launched their new Deals service last week, they were inevitably accused of tromping on Groupon’s territory. (Groupon likely saw it that way.) But Facebook Director of Local Emily White said that's not the case. Facebook wasn’t so much interested in deals for deals’ sake, she said. Instead, the company was interested in deals that enabled people to do things together. This is the company, after all, who says its mission is to make the world more connected.
Fast Company caught up with White on Thursday to learn more--and understand what Facebook’s entrance into this space does indeed portend for Groupon and others in the deals industry.
“For us it’s around sharing commerce experiences with your friends online and off,...
When Facebook launched their new Deals service last week, they were inevitably accused of tromping on Groupon’s territory. (Groupon likely saw it that way.) But Facebook Director of Local Emily White said that's not the case. Facebook wasn’t so much interested in deals for deals’ sake, she said. Instead, the company was interested in deals that enabled people to do things together. This is the company, after all, who says its mission is to make the world more connected.
Fast Company caught up with White on Thursday to learn more--and understand what Facebook’s entrance into this space does indeed portend for Groupon and others in the deals industry.
“For us it’s around sharing commerce experiences with your friends online and off,...
- 5/6/2011
- by E.B. Boyd
- Fast Company
Facebook Deals lands in Italy, Germany, France, Spain, and the U.K. today.
Facebook Deals launched in Europe today after an initial launch in the U.S. last November, and the Italian clothing company, Benetton, is one of the first participants, along with their chosen charity, Architecture for Humanity.
The way Facebook Deals works is simple--a customer "checks in" to a place via Facebook and claims a deal, whether that place is a restaurant, clothing store, or other type of retailer. “With the announcement of Deals, we’re moving the conversation from the web to the store by linking online conversations to offline foot traffic. And because people see what their friends do on Facebook, Deals helps businesses become even more social as people will see deals through the people who matter most--their friends,” said Joanna Shields, VP Emea, Facebook.
But Benetton has taken it a step further than just...
Facebook Deals launched in Europe today after an initial launch in the U.S. last November, and the Italian clothing company, Benetton, is one of the first participants, along with their chosen charity, Architecture for Humanity.
The way Facebook Deals works is simple--a customer "checks in" to a place via Facebook and claims a deal, whether that place is a restaurant, clothing store, or other type of retailer. “With the announcement of Deals, we’re moving the conversation from the web to the store by linking online conversations to offline foot traffic. And because people see what their friends do on Facebook, Deals helps businesses become even more social as people will see deals through the people who matter most--their friends,” said Joanna Shields, VP Emea, Facebook.
But Benetton has taken it a step further than just...
- 1/31/2011
- by Jenara Nerenberg
- Fast Company
"The iPad is not mobile!" said CEO Mark Zuckerberg Wednesday, at Facebook's Mobile Event. Zuck was answering a question from the audience about why Facebook hadn't launched an iPad app yet. "The iPad is not mobile--next question," Zuckerberg answered, very bluntly. "I don't meant to be rude to Apple products, but I don't think the iPad is a mobile device in the way a phone is."
Expected announcements for today's event--an iPad app, Facebook phone--were quickly shutdown by the Facebook CEO, who instead chose to focus on the mobile platform. "There's been this rumor recently that Facebook is going to build a phone," he said, building almost no suspense. "No! Our goal is to make everything social. Our goal is to make it so no matter what platform you're building for, it can be social."
Facebook, he boasted, now has 200 million active mobile users--triple from last year--and today's presser was...
Expected announcements for today's event--an iPad app, Facebook phone--were quickly shutdown by the Facebook CEO, who instead chose to focus on the mobile platform. "There's been this rumor recently that Facebook is going to build a phone," he said, building almost no suspense. "No! Our goal is to make everything social. Our goal is to make it so no matter what platform you're building for, it can be social."
Facebook, he boasted, now has 200 million active mobile users--triple from last year--and today's presser was...
- 11/3/2010
- by Austin Carr
- Fast Company
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