When the Writers Guild of America went on strike last May, union leaders argued that artificial intelligence posed an existential threat to writers, painting a picture of a dystopian future in which TV shows might be crafted by one writer and a machine.
Ten months later, the tone in Hollywood labor circles has shifted significantly. At a March 3 rally in Los Angeles, Matthew Loeb, international president of IATSE, argued that AI has the potential to make union members’ jobs easier.
“We want some of the spoils of artificial intelligence,” Loeb said.
AI is high on the agenda as IATSE looks to set a new three-year contract with Hollywood’s major studios and streamers before the July 31 expiration of its current deal. Like the other unions that have struck new contracts over the past year — the WGA, SAG-AFTRA, the Directors Guild of America and the American Federation of Musicians — IATSE is seeking “guardrails” on AI use.
Ten months later, the tone in Hollywood labor circles has shifted significantly. At a March 3 rally in Los Angeles, Matthew Loeb, international president of IATSE, argued that AI has the potential to make union members’ jobs easier.
“We want some of the spoils of artificial intelligence,” Loeb said.
AI is high on the agenda as IATSE looks to set a new three-year contract with Hollywood’s major studios and streamers before the July 31 expiration of its current deal. Like the other unions that have struck new contracts over the past year — the WGA, SAG-AFTRA, the Directors Guild of America and the American Federation of Musicians — IATSE is seeking “guardrails” on AI use.
- 4/3/2024
- by Gene Maddaus
- Variety Film + TV
Woolworth’s has relaunched with an updated slogan and a campaign designed to introduce the public to the people behind the brand in the first major campaign from the supermarket’s giant’s new agency Droga 5.
New logo
In order to emphasise that most Woolworths produce is home grown, the slogan has been updated from “the fresh food people” to “Australia’s fresh food people”. The brand has stuck with the logo designed by Hans Hulsbosch in 2008. In a subtle change, the Woolworths name now appears in dark green rather than red.
Old logo
The ad – which goes to air from tonight – features a new theme song. Outdoor posters have also begun to roll out.
Tjeerd Jegen, MD of Woolworths supermarkets, said in a press release:
“Today we embark on a new journey for our company. We have a proud history at Woolworths of bringing Australians outstanding fresh food and value.
New logo
In order to emphasise that most Woolworths produce is home grown, the slogan has been updated from “the fresh food people” to “Australia’s fresh food people”. The brand has stuck with the logo designed by Hans Hulsbosch in 2008. In a subtle change, the Woolworths name now appears in dark green rather than red.
Old logo
The ad – which goes to air from tonight – features a new theme song. Outdoor posters have also begun to roll out.
Tjeerd Jegen, MD of Woolworths supermarkets, said in a press release:
“Today we embark on a new journey for our company. We have a proud history at Woolworths of bringing Australians outstanding fresh food and value.
- 6/17/2012
- by mumbrella
- Encore Magazine
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