Yesterday, Groupon dipped into its $950 million piggy bank and bought ads for the Super Bowl. The group-discount service touted the spots as a way to give in to its "Napolean complex" and "invade the rest of the world" with a proper primetime commercial.
Groupon sure did make a splash at the game, but from all the post-Super Bowl buzz, it's clear the company stumbled in creating the right impression for the brand. One of the spots, which many found borderline offensive, seemed to trivialize the political struggle currently going on in Tibet. In a blog post today, CEO Andrew Mason responded to the controversy, and, in doing so, may have revealed the culprit behind the ad: Crispin Porter + Bogusky.
Though Mason took responsibilty for the spot, explaining that trivializing Tibet's cause was never Groupon's intention, the company's founder was clear about who came up with the idea for the commercial:...
Groupon sure did make a splash at the game, but from all the post-Super Bowl buzz, it's clear the company stumbled in creating the right impression for the brand. One of the spots, which many found borderline offensive, seemed to trivialize the political struggle currently going on in Tibet. In a blog post today, CEO Andrew Mason responded to the controversy, and, in doing so, may have revealed the culprit behind the ad: Crispin Porter + Bogusky.
Though Mason took responsibilty for the spot, explaining that trivializing Tibet's cause was never Groupon's intention, the company's founder was clear about who came up with the idea for the commercial:...
- 2/8/2011
- by Austin Carr
- Fast Company
Alex Bogusky tells Fast Company he's done with advertising for good, no matter who comes a knocking. "I've had some offers floated by and I find it really confusing," he told me last week. "I was Chairman of the best agency on earth four months ago and I left that. What makes people think they can come up with a better offer than best?"
Four months ago when Crispin Porter + Bogusky issued a press release announcing his departure, they essentially buried the headline. "Five new partners have been named at the agency," the hottest ad shop in the country best known for its prowess with the press, wrote. It wasn't until paragraph three that it quietly revealed: "Also announced today was Alex Bogusky's new role as Chief Creative Insurgent at Mdc Partners, the parent company of Cpb."
The news of five new Crispin partners and the Mdc "promotion" was a...
Four months ago when Crispin Porter + Bogusky issued a press release announcing his departure, they essentially buried the headline. "Five new partners have been named at the agency," the hottest ad shop in the country best known for its prowess with the press, wrote. It wasn't until paragraph three that it quietly revealed: "Also announced today was Alex Bogusky's new role as Chief Creative Insurgent at Mdc Partners, the parent company of Cpb."
The news of five new Crispin partners and the Mdc "promotion" was a...
- 7/21/2010
- by Danielle Sacks
- Fast Company
Is Crispin Porter + Bogusky a small source of profit for Mdc, or a large one? After reading my article from yesterday (Why Mdc Will Never Love an Ad Man Like It Loved Alex Bogusky), Mdc CEO Miles Nadal e-mailed to dispute figures I’d been given by Deutsche Bank analyst Matt Chesler.
Nadal says that Cp+B represents between 25% and 28% of his company's profits (and revenues, which we never commented on). When I called Chesler to clarify, he lowered his original number from 75% to between 50% and 60%. But he says this about Nadal's assertion: "25 - 28% mathematically doesn't make sense to me. Deutsche Bank believes that the Crispin business contributes anywhere from half to two thirds of Mdc's profits. 50-60% seems more accurate." Nadal also noted to us that "We are a public company, so please do feel free to check this number." Chesler says, "There's no way to verify that number...
Nadal says that Cp+B represents between 25% and 28% of his company's profits (and revenues, which we never commented on). When I called Chesler to clarify, he lowered his original number from 75% to between 50% and 60%. But he says this about Nadal's assertion: "25 - 28% mathematically doesn't make sense to me. Deutsche Bank believes that the Crispin business contributes anywhere from half to two thirds of Mdc's profits. 50-60% seems more accurate." Nadal also noted to us that "We are a public company, so please do feel free to check this number." Chesler says, "There's no way to verify that number...
- 7/7/2010
- by Danielle Sacks
- Fast Company
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