Acast, the world’s largest independent podcast company, will manage ad sales and content distribution for Higher Ground podcasts.
The relationship between Acast and Higher Ground is a win for listeners across the United States and around the globe. Acast will make several Higher Ground podcasts available to audiences for free on all podcast platforms and listening apps globally. Select Higher Ground podcasts will now support sponsorships, advertising, and branded integrations through Acast’s industry-leading technology, which allows brands to reach listeners of those podcasts across all platforms.
Higher Ground produces some of the most popular and iconic podcasts in the industry — including the recently launched Audible Original series Michelle Obama: The Light Podcast; the hit series Renegades: Born in the USA, a series of conversations between President Barack Obama and Bruce Springsteen and released as a New York Times bestselling book based on the podcast; The Michelle Obama Podcast; Tell Them,...
The relationship between Acast and Higher Ground is a win for listeners across the United States and around the globe. Acast will make several Higher Ground podcasts available to audiences for free on all podcast platforms and listening apps globally. Select Higher Ground podcasts will now support sponsorships, advertising, and branded integrations through Acast’s industry-leading technology, which allows brands to reach listeners of those podcasts across all platforms.
Higher Ground produces some of the most popular and iconic podcasts in the industry — including the recently launched Audible Original series Michelle Obama: The Light Podcast; the hit series Renegades: Born in the USA, a series of conversations between President Barack Obama and Bruce Springsteen and released as a New York Times bestselling book based on the podcast; The Michelle Obama Podcast; Tell Them,...
- 4/5/2023
- Podnews.net
Higher Ground, the production company founded by Barack and Michelle Obama, has struck its latest audio deal with the podcasting platform Acast.
Acast will handle ad sales and distribution for Higher Ground’s library of podcasts, which includes The Big Hit Show with Alex Pappademas, Renegades: Born in the USA with President Obama and Bruce Springsteen and The Sum of Us with Heather McGhee. The pact with Acast is separate from Higher Ground’s multiyear first-look deal with Audible, which began last June after the production company parted ways with Spotify. The first project from the Higher Ground–Audible partnership, Michelle Obama: The Light Podcast, was released in March; new episodes of The Light Podcast will have an exclusive two-week window on Audible before being released widely on all major platforms by Acast.
On the advertising and sponsorship side, marketers will be able to use Acast’s ad placement technology on select shows like Renegades,...
Acast will handle ad sales and distribution for Higher Ground’s library of podcasts, which includes The Big Hit Show with Alex Pappademas, Renegades: Born in the USA with President Obama and Bruce Springsteen and The Sum of Us with Heather McGhee. The pact with Acast is separate from Higher Ground’s multiyear first-look deal with Audible, which began last June after the production company parted ways with Spotify. The first project from the Higher Ground–Audible partnership, Michelle Obama: The Light Podcast, was released in March; new episodes of The Light Podcast will have an exclusive two-week window on Audible before being released widely on all major platforms by Acast.
On the advertising and sponsorship side, marketers will be able to use Acast’s ad placement technology on select shows like Renegades,...
- 4/4/2023
- by J. Clara Chan
- The Hollywood Reporter - Movie News
Acast, the leading podcast platform and pioneer in the open ecosystem for podcasts, continues to expand across Europe, launching its presence in the Netherlands by signing Meer Van Dit. Acast will host, monetise and distribute the podcast studio’s shows, which generate approximately 27.5 million listens per year.
Some of the top shows in the Netherlands, including Teun & Gijs vertellen alles, Etenstijd!, Weer een dag and De mediameiden will now be accessible to audiences anywhere and everywhere they listen to podcasts, and available for monetisation through Acast’s extensive advertising marketplace.
Recognising the Netherlands as a key player in European podcasting, with almost half (49) of Dutch people over the age of 16 now listening to podcasts✝, Acast has identified an extensive network of publishers and creators already present, plus demand for podcast advertising.
“It’s with great pride that we can say we’re officially launching in the market with Meer Van Dit by our side.
Some of the top shows in the Netherlands, including Teun & Gijs vertellen alles, Etenstijd!, Weer een dag and De mediameiden will now be accessible to audiences anywhere and everywhere they listen to podcasts, and available for monetisation through Acast’s extensive advertising marketplace.
Recognising the Netherlands as a key player in European podcasting, with almost half (49) of Dutch people over the age of 16 now listening to podcasts✝, Acast has identified an extensive network of publishers and creators already present, plus demand for podcast advertising.
“It’s with great pride that we can say we’re officially launching in the market with Meer Van Dit by our side.
- 11/11/2022
- Podnews.net
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