Channel 4 wants to match its successful coverage of the 2012 Paralympic Games with its broadcasting of the Grand National.
The nation's favourite horse race switches from the BBC to Channel 4 this year and the broadcaster has announced a showcase of programmes to promote the sporting occasion.
An ad campaign for the race, created by the team behind the Paralympics 'Superhumans' campaign, launches this evening (March 19) at 9pm on Channel 4. The trailer was filmed in Liverpool's Everton Park and features stunt horses and jockeys racing across the city, through gardens and allotments and over cars and picnic benches.
Grand National season starts in April and will include How To Win The Grand National, a documentary featuring veterinary expert Mark Evans, a Come Dine With Me special and Alan Carr's Grand National Specstacular.
There will also be a special edition of Tim Lovejoy's Saturday Brunch between The Morning Line and the racing.
The nation's favourite horse race switches from the BBC to Channel 4 this year and the broadcaster has announced a showcase of programmes to promote the sporting occasion.
An ad campaign for the race, created by the team behind the Paralympics 'Superhumans' campaign, launches this evening (March 19) at 9pm on Channel 4. The trailer was filmed in Liverpool's Everton Park and features stunt horses and jockeys racing across the city, through gardens and allotments and over cars and picnic benches.
Grand National season starts in April and will include How To Win The Grand National, a documentary featuring veterinary expert Mark Evans, a Come Dine With Me special and Alan Carr's Grand National Specstacular.
There will also be a special edition of Tim Lovejoy's Saturday Brunch between The Morning Line and the racing.
- 3/19/2013
- Digital Spy
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