The Monkeys has released the latest incarnation of its branded entertainment series for Icebreak, with a drag race between Kung Fu and sci-fi.
The launch comes a few months after a guitar solo was pitted against a drum solo in a similar head to head.
This time, Kung Fu is represented by a 1972 V8 Lj Torana 308 V8 Auto, and Sci-Fi by a 1975 Falcon Xb Coupe 351 V8 4 Speed Manual.
The cars were the result of 1,000 requests for modifications and 4,000 comments on which car fans thought would ‘kick ass’ the most on the brand’s Facebook page.
The idea is to show that the Parmalot brand “adds a motor to your day”.
Credits:
David Waugh – General Manager, Marketing
Jenni Booth – Marketing Manager, Beverages
Janice Maree – Senior Product Manager, Ice Break
Kimberley Dixson – Marketing Assistant, Beverages
Agency: The Monkeys
Executive Creative Director: Justin Drape/Scott Nowell
Creative Director/Partner: Micah Walker
Digital Creative...
The launch comes a few months after a guitar solo was pitted against a drum solo in a similar head to head.
This time, Kung Fu is represented by a 1972 V8 Lj Torana 308 V8 Auto, and Sci-Fi by a 1975 Falcon Xb Coupe 351 V8 4 Speed Manual.
The cars were the result of 1,000 requests for modifications and 4,000 comments on which car fans thought would ‘kick ass’ the most on the brand’s Facebook page.
The idea is to show that the Parmalot brand “adds a motor to your day”.
Credits:
David Waugh – General Manager, Marketing
Jenni Booth – Marketing Manager, Beverages
Janice Maree – Senior Product Manager, Ice Break
Kimberley Dixson – Marketing Assistant, Beverages
Agency: The Monkeys
Executive Creative Director: Justin Drape/Scott Nowell
Creative Director/Partner: Micah Walker
Digital Creative...
- 11/23/2012
- by Robin Hicks
- Encore Magazine
The Monkeys has released the next instalment of its campaign for Parmalat energy drink brand Ice Break, which kicked off with a motorised billboard drag race last month.
Phase two sees a guitar solo take on a drum solo in a drag race.
The car representing the guitar sole is a 1973 VJ E44 Valiant Charger 318 V8 and the drum solo by a 1970 Xy Ford Gt Replica 351 V8. Ice Break’s Facebook fans helped customise the cars.
Ice Break drinkers are able to win one of the muscle cars involved in the race by buying a bottle from the Ice Break range in the ‘Win A Muscle Car’ promotion.
Micah Walker, The Monkeys creative partner, said: “We’ve had quite a bit of fun with this, and the fact that it’s been going so well with entries and sales is a testament to all involved. Big thanks to Matt Devine the folks at Paramalat,...
Phase two sees a guitar solo take on a drum solo in a drag race.
The car representing the guitar sole is a 1973 VJ E44 Valiant Charger 318 V8 and the drum solo by a 1970 Xy Ford Gt Replica 351 V8. Ice Break’s Facebook fans helped customise the cars.
Ice Break drinkers are able to win one of the muscle cars involved in the race by buying a bottle from the Ice Break range in the ‘Win A Muscle Car’ promotion.
Micah Walker, The Monkeys creative partner, said: “We’ve had quite a bit of fun with this, and the fact that it’s been going so well with entries and sales is a testament to all involved. Big thanks to Matt Devine the folks at Paramalat,...
- 11/13/2012
- by Robin Hicks
- Encore Magazine
Just under a year after The Monkeys added a motor to a couch in a stunt for client Ice Break, the agency has staged a billboard drag race for the iced coffee brand.
The billboard race took place at Sydney Motorsport Park, and the winning billboard will now tour Australia as part of a new campaign for Ice Break, Ice Break Extra Shot and Ice Break No Added Sugar.
Janice Maree, senior product manager, Ice Break Parmalat Australia, said: “Last year we decided to make a couch into a race car, but it didn’t have anything to race against! So this year we’ve one-upped our couch race by racing not one, but two of our own billboards against each other!”
Micah Walker, creative partner, The Monkeys said: “You certainly don’t get to decide which billboard you’re going to run in a national campaign by drag racing them very often,...
The billboard race took place at Sydney Motorsport Park, and the winning billboard will now tour Australia as part of a new campaign for Ice Break, Ice Break Extra Shot and Ice Break No Added Sugar.
Janice Maree, senior product manager, Ice Break Parmalat Australia, said: “Last year we decided to make a couch into a race car, but it didn’t have anything to race against! So this year we’ve one-upped our couch race by racing not one, but two of our own billboards against each other!”
Micah Walker, creative partner, The Monkeys said: “You certainly don’t get to decide which billboard you’re going to run in a national campaign by drag racing them very often,...
- 10/3/2012
- by Robin Hicks
- Encore Magazine
Doug Pitt
Virgin Mobile has launched the next phase of its Fair Go Bro campaign featuring Brad Pitt’s brother, Doug.
The above-the-line component was staggered to follow up on the online part introducing the less famous member of the Pitt family masterminded by Euro Rscg and One Green Bean.
Pitt talks about the benefits of the mobile plan in a series of 15 second clips. In the first, he says, ”I might not roll over to a famous actress every morning, but I do rollover my unused mobile credit every month.”
The 30-second Tvc airs on Sunday night on Seven, Ten and on subscription TV, and will be followed by a series of 15 second clips in the same documentary style.
Doug Pitt’s Facebook page has already notched up over 12,000 fans. The brand is also running a competition to win a Samsung Galaxy Siii as part of the Fair Go activation.
Virgin Mobile has launched the next phase of its Fair Go Bro campaign featuring Brad Pitt’s brother, Doug.
The above-the-line component was staggered to follow up on the online part introducing the less famous member of the Pitt family masterminded by Euro Rscg and One Green Bean.
Pitt talks about the benefits of the mobile plan in a series of 15 second clips. In the first, he says, ”I might not roll over to a famous actress every morning, but I do rollover my unused mobile credit every month.”
The 30-second Tvc airs on Sunday night on Seven, Ten and on subscription TV, and will be followed by a series of 15 second clips in the same documentary style.
Doug Pitt’s Facebook page has already notched up over 12,000 fans. The brand is also running a competition to win a Samsung Galaxy Siii as part of the Fair Go activation.
- 7/13/2012
- by Cathie McGinn
- Encore Magazine
The Melbourne International Film Festival has launched its new Tvc to coincide with the launch of its film program.
The Tvc was conceived by Clemenger Bbdo Melbourne and mocks the stereotypical pretentious European film-maker.
It follows the success of Clems’ Tvc for Miff 2011 called Potato Peelers featuring Geoffrey Rush which was shortlisted in this year’s Cannes Film Lions category.
Credits
Client: Melbourne International Film Festival
Agency: Clemenger Bbdo Melbourne
Production Company: Revolver
Director: Glue Society – Matt Devine
Offline Editor: Dan – The Editors
Online Editor: Fin Design
Colourist: Julian Ford – Fin Design
Music/Sound design: Byron Scullin – Electric Dreams
Peta Einberg Casting
Cast: Angus King, Dale March, Debra Krizak...
The Tvc was conceived by Clemenger Bbdo Melbourne and mocks the stereotypical pretentious European film-maker.
It follows the success of Clems’ Tvc for Miff 2011 called Potato Peelers featuring Geoffrey Rush which was shortlisted in this year’s Cannes Film Lions category.
Credits
Client: Melbourne International Film Festival
Agency: Clemenger Bbdo Melbourne
Production Company: Revolver
Director: Glue Society – Matt Devine
Offline Editor: Dan – The Editors
Online Editor: Fin Design
Colourist: Julian Ford – Fin Design
Music/Sound design: Byron Scullin – Electric Dreams
Peta Einberg Casting
Cast: Angus King, Dale March, Debra Krizak...
- 7/12/2012
- by Colin Delaney
- Encore Magazine
At Mumbrella360 Vice Australia presented Brand Rolled, a night of the best brand-funded content on the web from around the world. Vice Australia director Michael Slonim argues going from ads to content is a difficult yet rewarding change, and offers a selection of the night’s curation.
Brands today should be thinking and acting like media, creating content that’s entertaining as hell and pulls in audiences.
But where should we look to for inspiration when most television, like most advertising, is boring, derivative and easily ignored?
Enter HBO – the undisputed champion of television channels and probably one of the most powerful brands on the planet right now.
That familiar screen of fuzz and “ehhhhhh” sound precedes so many of the shows that young people call their favourite, no matter what screen or legal context they watch them in.
The network’s “It’s not TV, it’s HBO” positioning...
Brands today should be thinking and acting like media, creating content that’s entertaining as hell and pulls in audiences.
But where should we look to for inspiration when most television, like most advertising, is boring, derivative and easily ignored?
Enter HBO – the undisputed champion of television channels and probably one of the most powerful brands on the planet right now.
That familiar screen of fuzz and “ehhhhhh” sound precedes so many of the shows that young people call their favourite, no matter what screen or legal context they watch them in.
The network’s “It’s not TV, it’s HBO” positioning...
- 6/19/2012
- by Colin Delaney
- Encore Magazine
Robert G. Putka‘s Mouthful and Jared Varava‘s Tumbleweed! are two short films that have been selected to screen at the 2012 SXSW Film Festival, which will run in Austin, TX on March 9-17.
Mouthful is Putka’s second short film, a verbally raunchy comedy starring Eilis Cahill and Conor Casey as a young couple whose relationship becomes strained thanks to an overly frank discussion about their sexual histories. The film was recently reviewed on Bad Lit: The Journal of Underground Film saying “one shouldn’t assume too much how the premise of a young man and woman discussing [male] anatomy will play out.”
Putka has also mounted an IndieGoGo campaign to help fund his filmmaking team’s trip to SXSW and for marketing material, such as posters, T-shirts, press kits and such. If you want to help out, please visit the Mouthful IndieGoGo page.
Tumbleweed! is the latest collaboration between...
Mouthful is Putka’s second short film, a verbally raunchy comedy starring Eilis Cahill and Conor Casey as a young couple whose relationship becomes strained thanks to an overly frank discussion about their sexual histories. The film was recently reviewed on Bad Lit: The Journal of Underground Film saying “one shouldn’t assume too much how the premise of a young man and woman discussing [male] anatomy will play out.”
Putka has also mounted an IndieGoGo campaign to help fund his filmmaking team’s trip to SXSW and for marketing material, such as posters, T-shirts, press kits and such. If you want to help out, please visit the Mouthful IndieGoGo page.
Tumbleweed! is the latest collaboration between...
- 2/10/2012
- by Mike Everleth
- Underground Film Journal
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