Exclusive: Public Relations and marketing vet Melissa Sun has joined Rosenfield Media Group (Rmg PR) as SVP, Purpose.
The addition of Purpose joins Rmg PR’s existing divisions that focus on Entertainment, Business, Sports and Live Events.
Sun counts close to two decades of experience in agency and in-house comms and marketing roles. She will spearhead the new Rmg PR division that will focus on representation of non-profits, brands, talent
and entertainment companies who live and activate within the social impact and political space. This includes brand communications, media strategies, talent and partner activations, and special projects (ie: building advisory councils and covert campaigns).
Sun brings over to Rmg PR an impressive roster that includes Sierra Club, the largest environmental org in the US; Good Energy, the climate script consultancy; Beyond Advisers, the social impact architects
behind The Clinton Foundation and Will & Jada Smith Family Foundation; United Nations Association of New York,...
The addition of Purpose joins Rmg PR’s existing divisions that focus on Entertainment, Business, Sports and Live Events.
Sun counts close to two decades of experience in agency and in-house comms and marketing roles. She will spearhead the new Rmg PR division that will focus on representation of non-profits, brands, talent
and entertainment companies who live and activate within the social impact and political space. This includes brand communications, media strategies, talent and partner activations, and special projects (ie: building advisory councils and covert campaigns).
Sun brings over to Rmg PR an impressive roster that includes Sierra Club, the largest environmental org in the US; Good Energy, the climate script consultancy; Beyond Advisers, the social impact architects
behind The Clinton Foundation and Will & Jada Smith Family Foundation; United Nations Association of New York,...
- 10/27/2023
- by Anthony D'Alessandro
- Deadline Film + TV
Daymond John is seeking a temporary restraining order against three former contestants of Shark Tank. Al “Bubba” Baker, along with his wife Sabrina and daughter Brittani, claim that John excluded them from receiving profits and attempted to take over the operations of Bubba Q’s Boneless Baby Back Ribs, according to the Los Angeles Times. In a statement to People, John is taking action against them for their alleged efforts “to undermine a business partnership and the legal parameters they agreed to four years ago,” according to his spokesperson Zach Rosenfield. “This temporary restraining order is due to the Baker’s blatant actions to undermine a business partnership and the legal parameters they agreed to 4 years ago. Their belief that they can unwind poor business decisions through slanderous social media posts and articles will no longer be tolerated.” The Bakers initially appeared in a 2012 episode pitching their pre-cooked boneless baby back ribs.
- 6/1/2023
- TV Insider
Exclusive: Amanda Brocato has been promoted to EVP, Live Events, and Corporate Strategies at Rosenfield Media Group. Formerly known as Amanda Sprague, Brocato will now be based in Austin, TX, overseeing Rosenfield Media Group’s presence in the territory and aggressively expanding its footprint within the capital city for both events and agency-driven corporate communications.
Brocato’s new title is viewed as a natural progression for her, following her entry into the company in October of 2020 to oversee its corporate strategies around existing clients, both in and out of the entertainment industry, as Vice President Corporate Strategies & Events. In addition to solidifying her role, Brocato successfully built a live events division that has allowed Rosenfield Media Group to provide full-service media strategies around the “Why” for events and parties, supplemented by red-carpet publicity and execution for marquee events across entertainment, business and sports.
“Too often, events and the PR around...
Brocato’s new title is viewed as a natural progression for her, following her entry into the company in October of 2020 to oversee its corporate strategies around existing clients, both in and out of the entertainment industry, as Vice President Corporate Strategies & Events. In addition to solidifying her role, Brocato successfully built a live events division that has allowed Rosenfield Media Group to provide full-service media strategies around the “Why” for events and parties, supplemented by red-carpet publicity and execution for marquee events across entertainment, business and sports.
“Too often, events and the PR around...
- 6/29/2022
- by Matt Grobar
- Deadline Film + TV
Zach Rosenfield has joined the PR firm of Stan Rosenfield & Associates, where he will develop a corporate entertainment department and create a sports division. He will continue to work with non-scripted talent and on the day-to-day representation of producers, production companies, directors and writers. The younger Rosenfield resigned at Prodigy Public Relations to make the move. He represents sports based clients including athletes, brands and broadcasters, as well as release campaigns for television shows, feature films/documentaries that have a sports-based theme. Rosenfield will continue to rep clients that include Shark Tank’s Daymond John, marathon icon Scott Jurek, Espn college football analyst and Oscar winning docu maker Ed Cunningham, filmmaker, Anne Buford and others. Sra has a showbiz client list that includes George Clooney, Robert De Niro, Danny DeVito, Morgan Freeman, Taylor Hackford, Dennis Haysbert, Alton Brown, Courtney Hansen, Kit Harington, John Goodman, Kelsey Grammer, Lori McCreary, Helen Mirren,...
- 1/7/2013
- by MIKE FLEMING JR
- Deadline TV
Zach Rosenfield has joined the PR firm of Stan Rosenfield & Associates, where he will develop a corporate entertainment department and create a sports division. He will continue to work with non-scripted talent and on the day-to-day representation of producers, production companies, directors and writers. The younger Rosenfield resigned at Prodigy Public Relations to make the move. He represents sports based clients including athletes, brands and broadcasters, as well as release campaigns for television shows, feature films/documentaries that have a sports-based theme. Rosenfield will continue to rep clients that include Shark Tank’s Daymond John, marathon icon Scott Jurek, Espn college football analyst and Oscar winning docu maker Ed Cunningham, filmmaker, Anne Buford and others. Sra has a showbiz client list that includes George Clooney, Robert De Niro, Danny DeVito, Morgan Freeman, Taylor Hackford, Dennis Haysbert, Alton Brown, Courtney Hansen, Kit Harington, John Goodman, Kelsey Grammer, Lori McCreary, Helen Mirren,...
- 1/7/2013
- by MIKE FLEMING JR
- Deadline
PR veteran Zach Rosenfield is returning to entertainment publicity, joining entertainment PR and marketing firm Prodigy Public Relations as Evp, Television and Sports Entertainment. This marks the PR firm’s expansion into those areas. He will work with Prodigy’s President & CEO Erik Bright, who Rosenfield previously served alongside as principal partner at Insignia PR. On the TV side, Rosenfield’s focus will be on expanding representation of scripted and non-scripted material, writer/executive producers, series showrunners, and physical production. In the past, he has represented Josh Schwartz and Shonda Rhimes, Endemol Entertainment, Big Brother, Fear Factor, Paula Abdul and Tom Green, among others. Over the past four years, Rosenfield oversaw the day-to-day website business of sports information company AccuScore while also serving as company spokesperson. Previously, he was Head of Entertainment at Fifteen Minutes Public Relations. Prodigy PR recently was at the Toronto Film Festival representing Hysteria, Frederick Wiseman’s Crazy Horse,...
- 9/21/2011
- by NELLIE ANDREEVA
- Deadline TV
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