Not long ago, economist Noreena Hertz lived at the lefty margins of her field. But her (widely ignored) prediction of the credit crisis and her call for a more evolved form of capitalism have suddenly put her at the center of the universe.
Noreena Hertz had to seduce Bono. The Cambridge University economist was writing a book on the developing world, and Bono's personal saga of getting the U.S. government to cancel more than $400 million of debt was just the pop-culture bridge she needed to move her ideas beyond the wonkish corridors of academia. After all, Hertz's motive for The Debt Threat -- a deep dive into the debt trap that, she argued, would have global consequences for all -- was to juice the campaign that had been building slowly in activist ranks. The book itself would be a battle cry (a postcard inside made it easy for U.
Noreena Hertz had to seduce Bono. The Cambridge University economist was writing a book on the developing world, and Bono's personal saga of getting the U.S. government to cancel more than $400 million of debt was just the pop-culture bridge she needed to move her ideas beyond the wonkish corridors of academia. After all, Hertz's motive for The Debt Threat -- a deep dive into the debt trap that, she argued, would have global consequences for all -- was to juice the campaign that had been building slowly in activist ranks. The book itself would be a battle cry (a postcard inside made it easy for U.
- 10/26/2009
- by Danielle Sacks
- Fast Company
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