Can Artificial Intelligence help better restore and preserve heritage cinema?
That was the question asked to a high-level panel on Thursday at the Classic Film Market, which runs alongside Lyon’s Lumière Film Festival, dedicated to heritage film.
Struggling to override the clatter of the heavy downpour hitting the ceiling of the tent set up next to the Lumière Institute for the duration of the festival, participants took part in a heated debate entitled Artificial Intelligence: A Tool for Heritage, in front of a packed room of industry professionals.
Opening the discussion, Barbara Mutz, in charge of legal and regulatory matters at France’s National Audiovisual Institute (Ina), said AI algorithms developed in-house hugely facilitate the archiving and location of its huge catalogue.
“We can index images and sound in a way that allows us to locate them [more easily] at a later stage, both for our own use and that of our users.
That was the question asked to a high-level panel on Thursday at the Classic Film Market, which runs alongside Lyon’s Lumière Film Festival, dedicated to heritage film.
Struggling to override the clatter of the heavy downpour hitting the ceiling of the tent set up next to the Lumière Institute for the duration of the festival, participants took part in a heated debate entitled Artificial Intelligence: A Tool for Heritage, in front of a packed room of industry professionals.
Opening the discussion, Barbara Mutz, in charge of legal and regulatory matters at France’s National Audiovisual Institute (Ina), said AI algorithms developed in-house hugely facilitate the archiving and location of its huge catalogue.
“We can index images and sound in a way that allows us to locate them [more easily] at a later stage, both for our own use and that of our users.
- 10/20/2023
- by Lise Pedersen
- Variety Film + TV
VFX powerhouse MacGuff is using its proprietary tools Face Engine and the new Face Creative Engine, in conjunction with traditional CGI, on a slew of French and international projects for streamers and French broadcasters.
France is one of the world’s biggest VFX hubs, leveraged by its Trip scheme, that enables foreign shoots to tap into a 40 cash rebate on all eligible expenses – including expenses for live action that are not VFX related – for international projects whose VFX expenses surpass €2 million (2.16 million) spent in France.
Philippe Sonrier, MacGuff’s co-founder and joint director, says that the studio is seeing rising demand from streamers. The studio has 70 staff, but plans to grow to around 120 in 2023, due to rising demand.
For Netflix, MacGuff is providing VFX work on three series, including Season 3 of “Lupin,” having worked on Seasons 1 and 2. “Wonderman” is about the life of French empresario Bernard Tapie, in which the studio uses de-ageing tools.
France is one of the world’s biggest VFX hubs, leveraged by its Trip scheme, that enables foreign shoots to tap into a 40 cash rebate on all eligible expenses – including expenses for live action that are not VFX related – for international projects whose VFX expenses surpass €2 million (2.16 million) spent in France.
Philippe Sonrier, MacGuff’s co-founder and joint director, says that the studio is seeing rising demand from streamers. The studio has 70 staff, but plans to grow to around 120 in 2023, due to rising demand.
For Netflix, MacGuff is providing VFX work on three series, including Season 3 of “Lupin,” having worked on Seasons 1 and 2. “Wonderman” is about the life of French empresario Bernard Tapie, in which the studio uses de-ageing tools.
- 1/16/2023
- by Martin Dale
- Variety Film + TV
French VFX powerhouse MacGuff – with headquarters in Paris and offices in L.A. – is using proprietary artificial intelligence tools, in particular Face Engine and Body Engine, in a broad range of VFX projects.
Current projects in the pipeline include Season 2 of “Lupin” for Netflix, “Hôtel du temps” for France Télévisions, and Christian Carion’s “Une belle course,” starring Dany Boon. The studio also used AI tools in Éric Rochant’s political thriller series “The Bureau.”
“Hôtel du temps” is a perfect example of the power of Face Engine since it brings historic figures back to life, such as late actor Jean Gabin and Princess Diana, to be interviewed by hard-hitting French journalist Thierry Ardisson.
MacGuff has an in-house R&d department that has been developing proprietary AI tools by mixing open-source software with proprietary code. The AI developments are being overseen by co-founder and joint director Rodolphe Chabrier and MacGuff...
Current projects in the pipeline include Season 2 of “Lupin” for Netflix, “Hôtel du temps” for France Télévisions, and Christian Carion’s “Une belle course,” starring Dany Boon. The studio also used AI tools in Éric Rochant’s political thriller series “The Bureau.”
“Hôtel du temps” is a perfect example of the power of Face Engine since it brings historic figures back to life, such as late actor Jean Gabin and Princess Diana, to be interviewed by hard-hitting French journalist Thierry Ardisson.
MacGuff has an in-house R&d department that has been developing proprietary AI tools by mixing open-source software with proprietary code. The AI developments are being overseen by co-founder and joint director Rodolphe Chabrier and MacGuff...
- 1/23/2022
- by Martin Dale
- Variety Film + TV
Over recent years France has established itself as a key hub for VFX work, driven by the talent and creativity of local players and extensive public support schemes.
In 2020, the VFX sector was given a further boost by the change to France’s Tax Rebate for International Production (Trip) scheme, which now offers a 40% rebate on all eligible production expenses for international projects whose VFX expenses in France surpass €2 million ($2.27 million).
Pids Enghien – the Paris Images Digital Summit in Enghien-les-Bains – runs from Jan. 26-29, including a series of presentations, round-tables and case studies, and presentation of the Genie Awards.
Yann Marchet, founder and managing director of Pids Enghien, provides an overview of the key trends that will be discussed during the event.
What are the key recent achievements of the French VFX industry?
The two last years have been very important for the French VFX industry. In 2020, for the first time,...
In 2020, the VFX sector was given a further boost by the change to France’s Tax Rebate for International Production (Trip) scheme, which now offers a 40% rebate on all eligible production expenses for international projects whose VFX expenses in France surpass €2 million ($2.27 million).
Pids Enghien – the Paris Images Digital Summit in Enghien-les-Bains – runs from Jan. 26-29, including a series of presentations, round-tables and case studies, and presentation of the Genie Awards.
Yann Marchet, founder and managing director of Pids Enghien, provides an overview of the key trends that will be discussed during the event.
What are the key recent achievements of the French VFX industry?
The two last years have been very important for the French VFX industry. In 2020, for the first time,...
- 1/23/2022
- by Martin Dale
- Variety Film + TV
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