On August 18, Netflix premiered The Defenders, a series about a group of Marvel superheroes -- Daredevil, Jessica Jones, Luke Cage, and Iron Fist -- who all star in their own Netflix series. For the streaming service, the launch of The Defenders is more than just the culmination of nearly four years of production spread across five shows. It's also an opportunity to mine insights about the habits of Netflix's viewers, who are flocking to the new crossover series from many different directions.
The story of The Defenders as it pertains to market research is the subject of a thorough piece in Wired, which interviewed Netflix VP of product David Yellin about the insights he is gleaning from his company's new show. What makes The Defenders such a goldmine is the fact that the four shows it is linked to all attract different audiences. They're all superhero shows, but they all possess their own themes,...
The story of The Defenders as it pertains to market research is the subject of a thorough piece in Wired, which interviewed Netflix VP of product David Yellin about the insights he is gleaning from his company's new show. What makes The Defenders such a goldmine is the fact that the four shows it is linked to all attract different audiences. They're all superhero shows, but they all possess their own themes,...
- 8/25/2017
- by Sam Gutelle
- Tubefilter.com
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