At the second VFX + Animation Summit Dublin, international experts and growing local companies gathered to talk about issues such as global competition, tight schedules and training needs. Wendy Mitchell reports.
As Ireland’s VFX and animation industries continue to grow steadily, international experts have reminded the sector that competing in a global marketplace is not just about skills and technical prowess.
“The role of the VFX industry is to help stories; it’s important we embed storytelling from the beginning,” said Darren O’Kelly, MD of London-based The Mill, in his keynote address that kicked off the VFX + Animation Summit Dublin (November 29-30). “We must not let VFX and animation become a substitute for great stories.”
He continued: “I feel for some of our comrades who worked on projects like John Carter; there were absolutely breathtaking effects but a film like that gets neglected after a poor opening weekend… Unless we’re connecting with audiences we’re irrelevant...
As Ireland’s VFX and animation industries continue to grow steadily, international experts have reminded the sector that competing in a global marketplace is not just about skills and technical prowess.
“The role of the VFX industry is to help stories; it’s important we embed storytelling from the beginning,” said Darren O’Kelly, MD of London-based The Mill, in his keynote address that kicked off the VFX + Animation Summit Dublin (November 29-30). “We must not let VFX and animation become a substitute for great stories.”
He continued: “I feel for some of our comrades who worked on projects like John Carter; there were absolutely breathtaking effects but a film like that gets neglected after a poor opening weekend… Unless we’re connecting with audiences we’re irrelevant...
- 12/14/2014
- by wendy.mitchell@screendaily.com (Wendy Mitchell)
- ScreenDaily
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