Animaccord, the Russian company behind one of the world’s top five children’s shows, animation series “Masha and the Bear,” has revealed plans to expand into longer-form content, including a feature film, as well as podcasts, tech-driven content and custom-made content for social media platforms.
More than a decade after its launch, the show “just keeps giving and giving,” Animaccord CEO, Claus Tomming, told Variety. The time was right to boost its universal appeal still further, he said, and “expand the storytelling.” He added that all successful franchises at some point “face the challenge of renewing and evolving in terms of your audience,” and that the development of so many new media platforms offered an opportunity for the brand.
Having previously only created seven-minute episodes of the show, Animaccord will produce four stand-alone themed specials in 4K with running times of 22 minutes. “Masha and the Bear: Masha’s Christmas,...
More than a decade after its launch, the show “just keeps giving and giving,” Animaccord CEO, Claus Tomming, told Variety. The time was right to boost its universal appeal still further, he said, and “expand the storytelling.” He added that all successful franchises at some point “face the challenge of renewing and evolving in terms of your audience,” and that the development of so many new media platforms offered an opportunity for the brand.
Having previously only created seven-minute episodes of the show, Animaccord will produce four stand-alone themed specials in 4K with running times of 22 minutes. “Masha and the Bear: Masha’s Christmas,...
- 6/14/2021
- by Leo Barraclough
- Variety Film + TV
Russian animation work, even during the Cold War, found its way to European TV screens, where characters were dubbed but fairy tale-inspired toons had deep appeal to non-Russian kids. These days, despite impressive digital wizardry and a multitude of new platforms, character and story are still the special sauce that make toons from the East succeed abroad, say producers.
Competition will be lively at Cannes for hot new titles with growing interest in new Russian animation work — just one indicator is Netflix’s buy of the series “Leo and Tig” and “Be-Be Bears” from Moscow-based Parovoz last fall as part of its strategy to beef up children’s programming. The two seasons of shorts, about animal adventurers, have done well with kids worldwide.
Buyers are also mindful of last year’s “Snow Queen: Fire & Ice” success. The wintry adventure from leading toon company Wizart broke records after its release in April last year.
Competition will be lively at Cannes for hot new titles with growing interest in new Russian animation work — just one indicator is Netflix’s buy of the series “Leo and Tig” and “Be-Be Bears” from Moscow-based Parovoz last fall as part of its strategy to beef up children’s programming. The two seasons of shorts, about animal adventurers, have done well with kids worldwide.
Buyers are also mindful of last year’s “Snow Queen: Fire & Ice” success. The wintry adventure from leading toon company Wizart broke records after its release in April last year.
- 5/14/2019
- by Will Tizard
- Variety Film + TV
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