Predrag Dubravcic grew up in Zagreb, Croatia where he graduated from Zagreb Film Academy in 1988. Since then he has lived in New York, working first as a photographer and then a DP, shooting commercials, music videos and feature films. Predrag is known for his work on numerous commercials in the US and Europe, and features Cowboys (2013) and Nika (2016).
Continuously pursues fine art photography. This work has been exhibited in a number of solo shows, compiled in a book of photographs, and reviewed in magazine and online articles/interviews, and TV appearances.