As free-roaming carnage simulator Prototype 2 nears its imminent launch, Activision has taken a unique ‘world first’ approach with its advertising for the game.
Taking place in London’s Covent Garden, live actors took the parts of Alex Mercer and new protagonist James Heller, clashing in a gruesome live battle. The staged advert was streamed on the official Prototype Facebook page on Sunday night, and restricted to over 18’s only due to its gory content.
Viewers were even given the opportunity to vote for one of two different endings, with the one which received the most votes being included in the finale of the event. Clearly hyping up its vivaciously gory content, Activision have tied the adults-only advertisement to the games 18 certificate from the BBFC.
“Due to the nature of Prototype 2’s content, the game has been rated by the BBFC and Pegi as certificate 18. This live action advertisement reflects the game in its hard-hitting,...
Taking place in London’s Covent Garden, live actors took the parts of Alex Mercer and new protagonist James Heller, clashing in a gruesome live battle. The staged advert was streamed on the official Prototype Facebook page on Sunday night, and restricted to over 18’s only due to its gory content.
Viewers were even given the opportunity to vote for one of two different endings, with the one which received the most votes being included in the finale of the event. Clearly hyping up its vivaciously gory content, Activision have tied the adults-only advertisement to the games 18 certificate from the BBFC.
“Due to the nature of Prototype 2’s content, the game has been rated by the BBFC and Pegi as certificate 18. This live action advertisement reflects the game in its hard-hitting,...
- 4/23/2012
- by Stephen Leigh
- Obsessed with Film
Multi award-winning Milton Jones, often fondly referred to – mainly by himself – as ‘the weird bloke with the shirts from Mock The Week’, releases the DVD of his live show Lion Whisperer on 21st November 2011. We have three copies of the DVD to give away.
Lion Whisperer is the eagerly awaited second live stand up DVD from Milton, with his first Milton Jones – Live Universe Tour. Part 1: Earth’ released in 2010. Coming ‘live’ from Milton’s dressing room at the start of the DVD, Milton Jones’ grandfather gives an insight into the bizarre world of Milton… interrupted at an opportune moment by Milton arriving on stage at the Bloomsbury Theatre in London. Join the surreal one-liner merchant for over 60 minutes of family entertainment including a surprise appearance of his very own ‘grandfather’ exploring the weird and wonderful world of the Jones’s.
Milton’s unique charm has bought him legions of fans across the UK.
Lion Whisperer is the eagerly awaited second live stand up DVD from Milton, with his first Milton Jones – Live Universe Tour. Part 1: Earth’ released in 2010. Coming ‘live’ from Milton’s dressing room at the start of the DVD, Milton Jones’ grandfather gives an insight into the bizarre world of Milton… interrupted at an opportune moment by Milton arriving on stage at the Bloomsbury Theatre in London. Join the surreal one-liner merchant for over 60 minutes of family entertainment including a surprise appearance of his very own ‘grandfather’ exploring the weird and wonderful world of the Jones’s.
Milton’s unique charm has bought him legions of fans across the UK.
- 11/18/2011
- by Matt Holmes
- Obsessed with Film
Milton Jones: Lion Whisperer Live
Stars: Milton Jones | Produced by Geoff Posner, David Tyler | Directed by Geoff Posner
Christmas is upon us so you know what that means for the DVD market – shelves filled with fitness ans stand-up comedy DVDs. We’ve been sent a whopping amount to review this year, the first of which is only the second stand-up DVD from Milton Jones. Who he? The bloke with the crazy hair, colourful shirts and surreal jokes on Mock The Week. That’s who. He’s also an award-winning stand-up comic, winning the Perrier Award in 1996, Time Out Best Comedy Award in 2003, and he’s the current holder of the 2011 Chortle award for Best Headliner, not bad for a 15 year comedy career…
Shot at the Bloomsbury Theatre in London during Jones’ twice-extended 2010/2011 sell-out UK tour, Milton Jones: Lion Whisperer Live sees the comedian take his routine, consisting of punchy one-liners that,...
Stars: Milton Jones | Produced by Geoff Posner, David Tyler | Directed by Geoff Posner
Christmas is upon us so you know what that means for the DVD market – shelves filled with fitness ans stand-up comedy DVDs. We’ve been sent a whopping amount to review this year, the first of which is only the second stand-up DVD from Milton Jones. Who he? The bloke with the crazy hair, colourful shirts and surreal jokes on Mock The Week. That’s who. He’s also an award-winning stand-up comic, winning the Perrier Award in 1996, Time Out Best Comedy Award in 2003, and he’s the current holder of the 2011 Chortle award for Best Headliner, not bad for a 15 year comedy career…
Shot at the Bloomsbury Theatre in London during Jones’ twice-extended 2010/2011 sell-out UK tour, Milton Jones: Lion Whisperer Live sees the comedian take his routine, consisting of punchy one-liners that,...
- 11/2/2011
- by Phil
- Nerdly
Activision has been coming under a lot of heat for the pricing of their Stimulus Map Pack in Modern Warfare 2. At a hefty $15 (1200 Microsoft points), gamers are uniting against such expensive downloads, especially for something that merely adds 5 maps (2 are old) to the multiplayer experience – at the price of a quarter of the game itself.
We now have another reason as to why the Stimulus pack is so expensive: Activision is funding a hefty marketing campaign for the maps, spending an entire 1 Million Euros for extensive online advertisements and a television commercial which will be airing through all of Easter. Apparently, they’re hoping that this will attract the mainstream consumers who might not ordinarily purchase downloadable content – in other words, they’re trying to tap into a 25 million plus market of people.
Quipped Activision’s marketing director the UK and Ireland (David Tyler):
“Our partners are playing a...
We now have another reason as to why the Stimulus pack is so expensive: Activision is funding a hefty marketing campaign for the maps, spending an entire 1 Million Euros for extensive online advertisements and a television commercial which will be airing through all of Easter. Apparently, they’re hoping that this will attract the mainstream consumers who might not ordinarily purchase downloadable content – in other words, they’re trying to tap into a 25 million plus market of people.
Quipped Activision’s marketing director the UK and Ireland (David Tyler):
“Our partners are playing a...
- 4/5/2010
- by John Jacques
- GameRant
Activision Blizzard has announced that it intends to start offering a range of family-orientated games for the Wii console under a brand new venture. The publisher is launching the Fun4All range, which includes six new titles: Pirates: Hunt for Blackbeard's Booty, Block Party, Monkey Mischief, Pitfall: The Big Adventure, Little League World Series Baseball and World Championship Sports. Activision marketing director David Tyler told CasualGaming.biz that (more)...
- 2/10/2009
- by By Andrew Laughlin
- Digital Spy
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