“So, how was the date?”
Dating site RSVP has launched a campaign that highlights the pitfalls of poorly matched dates.
The ad, which features a single woman’s struggle to find a suitable date, was created by MercerBell, which picked up the RSVP business after handling a number of projects.
The ad came as a result of the brief being opened up to all creatives at the agency.
MercerBell creative director David Bell said: “While we have a female character in the Tvc, we wanted to be sure the campaign appealed to a broad range of people.”
The TV campaign will be supported with online and press.
Credits:
Glenis Carroll – RSVP General Manager Melanie Dudgeon / Jayne Andrews – RSVP Marketing Director David Bell – Executive Creative Director Paul Critchley – Senior Art Director Simon Gaffney – Head of Copy Sabrina Antoniou – Group Account Director Jess Rix – Senior Account Manager Jess Littlewood – Strategy Director Amy...
Dating site RSVP has launched a campaign that highlights the pitfalls of poorly matched dates.
The ad, which features a single woman’s struggle to find a suitable date, was created by MercerBell, which picked up the RSVP business after handling a number of projects.
The ad came as a result of the brief being opened up to all creatives at the agency.
MercerBell creative director David Bell said: “While we have a female character in the Tvc, we wanted to be sure the campaign appealed to a broad range of people.”
The TV campaign will be supported with online and press.
Credits:
Glenis Carroll – RSVP General Manager Melanie Dudgeon / Jayne Andrews – RSVP Marketing Director David Bell – Executive Creative Director Paul Critchley – Senior Art Director Simon Gaffney – Head of Copy Sabrina Antoniou – Group Account Director Jess Rix – Senior Account Manager Jess Littlewood – Strategy Director Amy...
- 11/11/2012
- by Robin Hicks
- Encore Magazine
Flavoured milk brand Oak has created a series of videos purporting to be footage of mask-wearing raiders forcing their way into convenience stores to conduct “reverse robberies” in which they fill the shelves with the drink.
The hidden camera-style videos appear to show shop staff being taken by surprise when the raid takes place. It features the mask-wearing man burst in a shop and announce “Everyone stay calm this is a reverse robbery.”
However the fact that the fridge they load up was already empty may lead to suggestions that the footage was actually staged. Nobody from the Monkeys or Parmalat was able to clarify at the time of posting.
According to a press release: “The Oak Facebook wall was inundated with fans complaining that they could no longer get a fix of their favourite flavoured milk. Their beloved Oak was disappearing from convenience stores across the land.
“Why? Because...
The hidden camera-style videos appear to show shop staff being taken by surprise when the raid takes place. It features the mask-wearing man burst in a shop and announce “Everyone stay calm this is a reverse robbery.”
However the fact that the fridge they load up was already empty may lead to suggestions that the footage was actually staged. Nobody from the Monkeys or Parmalat was able to clarify at the time of posting.
According to a press release: “The Oak Facebook wall was inundated with fans complaining that they could no longer get a fix of their favourite flavoured milk. Their beloved Oak was disappearing from convenience stores across the land.
“Why? Because...
- 11/7/2012
- by mumbrella
- Encore Magazine
Mastercard has created a new campaign to demonstrate the advantages of its PayPass technology in participating retail outlets. The contactless payment technology allows consumers to swipe a card to pay for small transactions. The campaign centres around the idea that you can do more with faster transactions.
The ad features a henpecked husband rushing to buy junk food at the supermarket checkout in secret, then stashing it up his jumper in an attempt to hide it from his wife, and was directed by Tropfest film festival winning director Abe Forsyth of the Jungle Boys.
The campaign is targeting customers of supermarket chain Coles.
Credits
Creative Agency - McCann Sydney
Ecd – Oliver Maisey
Associate Creative Director – Joe Hawkins
Copywriter – Joe Hawkins
Art Director – Damian Sloan
Account Director – Lisa FitzGerald
Agency Head of TV – Colin Tuohy
TV Production Company – Jungle Boys
Director – Abe Forsythe
Producer – Alex Hay
MasterCard Australia
Michelle Pilot – MasterCard VP,...
The ad features a henpecked husband rushing to buy junk food at the supermarket checkout in secret, then stashing it up his jumper in an attempt to hide it from his wife, and was directed by Tropfest film festival winning director Abe Forsyth of the Jungle Boys.
The campaign is targeting customers of supermarket chain Coles.
Credits
Creative Agency - McCann Sydney
Ecd – Oliver Maisey
Associate Creative Director – Joe Hawkins
Copywriter – Joe Hawkins
Art Director – Damian Sloan
Account Director – Lisa FitzGerald
Agency Head of TV – Colin Tuohy
TV Production Company – Jungle Boys
Director – Abe Forsythe
Producer – Alex Hay
MasterCard Australia
Michelle Pilot – MasterCard VP,...
- 9/9/2012
- by Cathie McGinn
- Encore Magazine
Clemenger Bbdo Sydney has released a new TV commercial for burger maker Hungry Jack’s.
The TV spot is the next installment in the “Eat Righteous” campaign, and features a colonial man writing a poem about its new fish burger, The Barramundi.
It follows previous executions including the burger you eat after being knighted, and the burger that attracts heat seeking missiles.
Credits:
Client: Hungry Jack’s
National Marketing Director: Jim Wilson
National Marketing Manager: Paul Tredinnick
Agency: Clemenger Bbdo Sydney
Executive Creative Director: Paul Nagy
Creative Group Heads: Baz Baker & Chris Pearce
Art Director: Ben Alden
Copywriter: Michael Dawson
Group Account Director: Justin Cox
Account Executive: George Downing
Strategy Planner: Graham Alvarez
TV Producer: Jonathan Gerard
Production Company: Jungle Boys
Director: Trent O’Donnell
Producer: Chloe Rickard & Nick Simkins
Editor: Lucas Vazquez
Post Production: Blck
Audio: Pitchfork...
The TV spot is the next installment in the “Eat Righteous” campaign, and features a colonial man writing a poem about its new fish burger, The Barramundi.
It follows previous executions including the burger you eat after being knighted, and the burger that attracts heat seeking missiles.
Credits:
Client: Hungry Jack’s
National Marketing Director: Jim Wilson
National Marketing Manager: Paul Tredinnick
Agency: Clemenger Bbdo Sydney
Executive Creative Director: Paul Nagy
Creative Group Heads: Baz Baker & Chris Pearce
Art Director: Ben Alden
Copywriter: Michael Dawson
Group Account Director: Justin Cox
Account Executive: George Downing
Strategy Planner: Graham Alvarez
TV Producer: Jonathan Gerard
Production Company: Jungle Boys
Director: Trent O’Donnell
Producer: Chloe Rickard & Nick Simkins
Editor: Lucas Vazquez
Post Production: Blck
Audio: Pitchfork...
- 8/23/2012
- by Georgina Pearson
- Encore Magazine
Social media travel site Hooroo has moved into the above the line phase of its launch with an outdoor and online video component.
Using the tagline “we’re all travellers”, the campaign is aimed at travellers of all stripes, with a manifesto-style TV ad.
The campaign continues the use of the “that place” hashtag and messaging that initial social media seeding activity centred around.
Hooroo head of marketing, Lija Wilson said in a media release: “After four weeks of social seeding, we are moving into phase two of our launch. This phase focuses on expanding on the brand story and emphasising Hooroo’s differentiated approach – to offer inspiration and social discovery as well as the ability to book somewhere to stay.”
Credits
Creative Team:
Digital & Video
Brian Merrifield – Creative Director
Jane Burhop – Copywriter
James Crawley – Art Director
Vincent Leong – Designer
Sam Navin – Copywriter
Rebecca Reigger – Art Director
Print
Jesse McCormack...
Using the tagline “we’re all travellers”, the campaign is aimed at travellers of all stripes, with a manifesto-style TV ad.
The campaign continues the use of the “that place” hashtag and messaging that initial social media seeding activity centred around.
Hooroo head of marketing, Lija Wilson said in a media release: “After four weeks of social seeding, we are moving into phase two of our launch. This phase focuses on expanding on the brand story and emphasising Hooroo’s differentiated approach – to offer inspiration and social discovery as well as the ability to book somewhere to stay.”
Credits
Creative Team:
Digital & Video
Brian Merrifield – Creative Director
Jane Burhop – Copywriter
James Crawley – Art Director
Vincent Leong – Designer
Sam Navin – Copywriter
Rebecca Reigger – Art Director
Jesse McCormack...
- 8/16/2012
- by Cathie McGinn
- Encore Magazine
Clemenger Bbdo Sydney has released an ad for Hungry Jack’s based around its new ‘Eat righteous’ positioning.
In the ad for the Whopper, directed by Trent O’Donnell through JungleBoys, a narrator claims that the burger is what people would eat having just been knighted, while staring at the horizon, or while posing in a portrait.
“The two spots signal a new creative direction for the Hungry Jack’s brand, which will focus on the flavour supremacy of its burger range,” said Justin Cox, group account director, Clemenger Bbdo Sydney. “Eat Righteous is a rally cry for consumers to stop putting up with the bland and boring, and indulge in more epic,
flavoursome food.”
Credits:
Hungry Jack’s National marketing director: Jim Wilson National marketing manager: Paul Tredinnick Clemenger Bbdo Sydney Executive creative director: Paul Nagy Senior art director: Baz Baker Senior copywriter: Chris Pearce Art director: Ben Alden...
In the ad for the Whopper, directed by Trent O’Donnell through JungleBoys, a narrator claims that the burger is what people would eat having just been knighted, while staring at the horizon, or while posing in a portrait.
“The two spots signal a new creative direction for the Hungry Jack’s brand, which will focus on the flavour supremacy of its burger range,” said Justin Cox, group account director, Clemenger Bbdo Sydney. “Eat Righteous is a rally cry for consumers to stop putting up with the bland and boring, and indulge in more epic,
flavoursome food.”
Credits:
Hungry Jack’s National marketing director: Jim Wilson National marketing manager: Paul Tredinnick Clemenger Bbdo Sydney Executive creative director: Paul Nagy Senior art director: Baz Baker Senior copywriter: Chris Pearce Art director: Ben Alden...
- 7/17/2012
- by Robin Hicks
- Encore Magazine
Online travel specialist Expedia has launched a 3D cinema ad which gives viewers a tour of all the activities you can do in Las Vegas for only $273, the amount consumers save by booking flights and accommodation with the company.
The 90-second ad is currently screening before The Avengers in 3D in Australian cinemas.
There is also a complementary Tvc, “South Pacific on $275″ and accompanying short documentary.
It is a continuation of the campaign that previously used the creative ‘Thailand on $222″ and “New York on $50″.
The campaign is presented by Expedia’s spokesperson Shura and was based on suggestions submitted by fans on the Facebook page.
The TVCs and online films will be supported by print, outdoor and online advertising, which launches across Australia and New Zealand this week.
Credits
Client: Expedia
Agency:bmf
Director: Craig Melville & Al Morrow
Production Company:
Jungle Boys
Post Production:Jungle Boys
Photographer: Ant Ong
Producer: Chloe...
The 90-second ad is currently screening before The Avengers in 3D in Australian cinemas.
There is also a complementary Tvc, “South Pacific on $275″ and accompanying short documentary.
It is a continuation of the campaign that previously used the creative ‘Thailand on $222″ and “New York on $50″.
The campaign is presented by Expedia’s spokesperson Shura and was based on suggestions submitted by fans on the Facebook page.
The TVCs and online films will be supported by print, outdoor and online advertising, which launches across Australia and New Zealand this week.
Credits
Client: Expedia
Agency:bmf
Director: Craig Melville & Al Morrow
Production Company:
Jungle Boys
Post Production:Jungle Boys
Photographer: Ant Ong
Producer: Chloe...
- 5/16/2012
- by Cathie McGinn
- Encore Magazine
Bwm is behind a campaign for the Sydney Writers’ Festival that plays on the diminishing boundaries between peoples’ public and private lives.
Besides TV, the campaign will run in a program guide in The Sydney Morning Herald, print, posters, Avant Card mini-mags, installations in bars around Sydney’s Cbd and the return of an iPhone app, developed by The Nest.
Bwm creative director, Rocky Ranallo commented: “This year Sydney Writers’ Festival wanted to explore the clashing of private and public domains in a fresh and engaging way. The adage ‘Did I just say that aloud?’ was a fruitful territory for us that we thought would stimulate conversation and discussion around this key societal shift.”
Sydney Writers’ Festival artistic director, Chip Rolley added: “It’s certain to capture the imagination of Sydneysiders flocking to the festival to explore the line between public and private in the books we read and the lives we lead .Once again,...
Besides TV, the campaign will run in a program guide in The Sydney Morning Herald, print, posters, Avant Card mini-mags, installations in bars around Sydney’s Cbd and the return of an iPhone app, developed by The Nest.
Bwm creative director, Rocky Ranallo commented: “This year Sydney Writers’ Festival wanted to explore the clashing of private and public domains in a fresh and engaging way. The adage ‘Did I just say that aloud?’ was a fruitful territory for us that we thought would stimulate conversation and discussion around this key societal shift.”
Sydney Writers’ Festival artistic director, Chip Rolley added: “It’s certain to capture the imagination of Sydneysiders flocking to the festival to explore the line between public and private in the books we read and the lives we lead .Once again,...
- 4/12/2012
- by Robin Hicks
- Encore Magazine
An ad by The Monkeys for Austar to promote subscription TV’s new Afl offering has been named as the industry’s most outstanding marketing campaign of the year.
“Slap”, produced by Jungle Boys, won the nod at the Astra excellence awards which recognise the industry’s best marketing and promotional campaigns. Slap was voted Mumbrella’s ad of the month for November.
Other winners included promotions for police doco Kalgoorlie Cops, Tim Winton’s Cloudstreet and arts channel Studio.
The Astra winners:
Platform Marketing
Most Outstanding Marketing Campaign For Subscription Sales Or Subscriber Retention/Extension
Awarded to the most outstanding Australian consumer marketing campaign used to drive subscription sales and encourage customer retention and loyalty.
· Afl ‘Slap’, Austar
Judges Comment: Used a simple concept to achieve a complex objective using a memorable device. Humour extended it across all mediums used in the campaign.
Most Outstanding Use Of Stv For...
“Slap”, produced by Jungle Boys, won the nod at the Astra excellence awards which recognise the industry’s best marketing and promotional campaigns. Slap was voted Mumbrella’s ad of the month for November.
Other winners included promotions for police doco Kalgoorlie Cops, Tim Winton’s Cloudstreet and arts channel Studio.
The Astra winners:
Platform Marketing
Most Outstanding Marketing Campaign For Subscription Sales Or Subscriber Retention/Extension
Awarded to the most outstanding Australian consumer marketing campaign used to drive subscription sales and encourage customer retention and loyalty.
· Afl ‘Slap’, Austar
Judges Comment: Used a simple concept to achieve a complex objective using a memorable device. Humour extended it across all mediums used in the campaign.
Most Outstanding Use Of Stv For...
- 3/23/2012
- by mumbrella
- Encore Magazine
Creators of ABC comedy Review with Myles Barlow have today launched an online comedy site jungleboys.tv.
The Jungle Boys are Trent O’Donnell, Phil Lloyd and executive producer Jason Burrows, who last week announced a new comedy series for the ABC, This Christmas.
The online platform is a place to experiment with new material that doesn’t fit with their current slate of TV work and free from network approval.
The first show on the platform will be The Elegant Gentleman’s guide to Knife Fighting.
O’Donnell, who has directed The Chaser’s War on Everything, Laid and the upcoming Woodley for ABC said: “The great thing about online is that we have a direct connection with our viewers and we can upload clips very fast and freely.”
“The Elegant Gentleman’s Guide to Knife Fighting is a different kind of sketch comedy. We’ve gone for naturalistic...
The Jungle Boys are Trent O’Donnell, Phil Lloyd and executive producer Jason Burrows, who last week announced a new comedy series for the ABC, This Christmas.
The online platform is a place to experiment with new material that doesn’t fit with their current slate of TV work and free from network approval.
The first show on the platform will be The Elegant Gentleman’s guide to Knife Fighting.
O’Donnell, who has directed The Chaser’s War on Everything, Laid and the upcoming Woodley for ABC said: “The great thing about online is that we have a direct connection with our viewers and we can upload clips very fast and freely.”
“The Elegant Gentleman’s Guide to Knife Fighting is a different kind of sketch comedy. We’ve gone for naturalistic...
- 11/29/2011
- by Colin Delaney
- Encore Magazine
Sir Jimmy Savile died today at the age of 84. The legendary presenter, who claimed to be the first ever DJ, launched Top of the Pops back in 1964 and went on to make dreams come true for nearly 20 years on Jim'll Fix It. Described as "pure showbiz" by DJ Mike Read, Sir Jimmy became just as well known for his flamboyant style - trademark tracksuits, gold chains and cigars - as his on-screen career. He is said to have dyed his hair (more)...
- 10/29/2011
- by By Colin Daniels
- Digital Spy
Jason Solomons on Sarah Jessica Parker's latest big-screen role, Mr Nice director Bernard Rose's fascination with drugs, and an unexpected outburst at the Screen International awards
Carrie becomes Kate
Sarah Jessica Parker has seen off Nicole Kidman to land the big-screen role of Kate Reddy, heroine of Allison Pearson's 2002 novel I Don't Know How She Does It. Sj, as she always tells me to call her, will be playing Kate as an American because the action has been entirely transposed from the book's London setting to Manhattan. I'm told Sj was handed the role after the book's fans responded negatively to rumours that Kidman was in line to play over-stretched working mum, Kate. The film is being overseen by producer Harvey Weinstein and directed by Douglas McGrath, the urbane director who co-wrote Bullets Over Broadway with Woody Allen and most recently made the "o for the lead?...
Carrie becomes Kate
Sarah Jessica Parker has seen off Nicole Kidman to land the big-screen role of Kate Reddy, heroine of Allison Pearson's 2002 novel I Don't Know How She Does It. Sj, as she always tells me to call her, will be playing Kate as an American because the action has been entirely transposed from the book's London setting to Manhattan. I'm told Sj was handed the role after the book's fans responded negatively to rumours that Kidman was in line to play over-stretched working mum, Kate. The film is being overseen by producer Harvey Weinstein and directed by Douglas McGrath, the urbane director who co-wrote Bullets Over Broadway with Woody Allen and most recently made the "o for the lead?...
- 10/9/2010
- by Jason Solomons
- The Guardian - Film News
Chris Evans has reportedly refused to take part in Chris Moyles's new documentary. Moyles has worked on a new programme about the history of the Radio 1 breakfast show, The Sun reports. Former presenters including Tony Blackburn, Zoe Ball, Mike Read, Mike Smith, Simon Mayo and Sara Cox all agreed to sign up for the documentary. However, Evans, who now hosts the Radio 2 breakfast show, has (more)...
- 5/3/2010
- by By Catriona Wightman
- Digital Spy
Katie Price and Peter Andre announced that their five-year love affair was over on Monday afternoon. The couple's romance has been never been far away from paparazzi cameras, while each twist and turn of their marriage has been filmed for reality TV. Digital Spy looks back at Katie and Peter's story to try to find out where it went all went wrong. Romance In The Jungle
When big-boobed glamour model Katie Price (then known as Jordan) met flop Aussie popstar Pete Andre on I'm A Celebrity..., very few suspected that they would leave the jungle as lovers. However, while Jennie Bond, DJ Mike Read, Kerry Katona and John Lydon were all busy with grubs and bugs, Andre was wooing the Brighton girl with impressions of her ex Gareth Gates and his latest pop song 'Insania'. Price later revealed that they kissed for the first time in an (more)...
When big-boobed glamour model Katie Price (then known as Jordan) met flop Aussie popstar Pete Andre on I'm A Celebrity..., very few suspected that they would leave the jungle as lovers. However, while Jennie Bond, DJ Mike Read, Kerry Katona and John Lydon were all busy with grubs and bugs, Andre was wooing the Brighton girl with impressions of her ex Gareth Gates and his latest pop song 'Insania'. Price later revealed that they kissed for the first time in an (more)...
- 5/13/2009
- by By Alex Fletcher
- Digital Spy
Now 21 years old, High School Musical star Zac Efron has the opportunity to have audiences see him play a much more adult character in 17 Again.
{sidebar id=1}At 17, Mike O.Donnell (Zac Efron) was young and in love, and thought he knew all the answers. A star on the high school basketball court and a bright future in his grasp, he decides to throw it all away to share his life with his girlfriend Scarlet and the baby he just learned they are expecting. Almost 20 years later, Mike (Matthew Perry) finds himself wishing he could go back and do it all again. His marriage to Scarlet (Leslie Mann) has fallen apart, he has been passed over for a promotion at work, his teenage kids (Michelle Trachtenberg, Sterling Knight) think he is a loser, and he has been reduced to crashing with his high school nerd-turned-techno-billionaire best friend Ned (Thomas Lennon...
{sidebar id=1}At 17, Mike O.Donnell (Zac Efron) was young and in love, and thought he knew all the answers. A star on the high school basketball court and a bright future in his grasp, he decides to throw it all away to share his life with his girlfriend Scarlet and the baby he just learned they are expecting. Almost 20 years later, Mike (Matthew Perry) finds himself wishing he could go back and do it all again. His marriage to Scarlet (Leslie Mann) has fallen apart, he has been passed over for a promotion at work, his teenage kids (Michelle Trachtenberg, Sterling Knight) think he is a loser, and he has been reduced to crashing with his high school nerd-turned-techno-billionaire best friend Ned (Thomas Lennon...
- 4/13/2009
- by Christina Radish <alyson@iesb.net>
- IESB.net
The poster for 17 Again starring Zac Efron has been revealed!
{sidebar id=1}What would you do if you got a second shot at life? Class of 1989, Mike O'Donnell is a star on his high school basketball court with a college scout in the stands and a bright future in his grasp.But instead, he decides to throw it all away to share his life with his girlfriend Scarlett and the baby he just learned they are expecting.
Almost 20 years later, Mike's glory days are decidedly behind him. His marriage to Scarlett has fallen apart, he has been passed over for a promotion at work, his teenage kids think he is a loser, and he has been reduced to crashing with his high school nerd-turned-techno-billionaire best friend Ned.
But Mike is given another chance when he is miraculously transformed back to the age of 17.
Unfortunately, Mike Read more...
{sidebar id=1}What would you do if you got a second shot at life? Class of 1989, Mike O'Donnell is a star on his high school basketball court with a college scout in the stands and a bright future in his grasp.But instead, he decides to throw it all away to share his life with his girlfriend Scarlett and the baby he just learned they are expecting.
Almost 20 years later, Mike's glory days are decidedly behind him. His marriage to Scarlett has fallen apart, he has been passed over for a promotion at work, his teenage kids think he is a loser, and he has been reduced to crashing with his high school nerd-turned-techno-billionaire best friend Ned.
But Mike is given another chance when he is miraculously transformed back to the age of 17.
Unfortunately, Mike Read more...
- 2/5/2009
- by IESB Staff <alyson@iesb.net>
- IESB.net
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