Ipg Mediabrands has won the global account for Malaysia Airlines. Media agency Initiative will handle the business locally.
The announcement:
Kuala Lumpur, September 28, 2012 – Ipg Mediabrands has been awarded the global Agency on Record (Aor) for Malaysia Airlines business spanning 4 continents and more than 22 countries around the world.
A total of 3 contenders pitched for this business, and after careful evaluation, Malaysia Airlines awarded the contract to Ipg Mediabrands.
“The airline market is getting crowded, competition is tough and customers are more discerning. With the launch of our Business Plan to return to profitability and our desire to be the preferred premium carrier of customers, we needed an Aor partner to help us lead the customers, rather than follow them. Ipg Mediabrands was a clear choice.” said Malaysia Airlines Director of Commercial, Dr. Hugh Dunleavy.
Malaysia Airlines is the flagship carrier of Malaysia, with its marker Mh standing for “Malaysian Hospitality”. The...
The announcement:
Kuala Lumpur, September 28, 2012 – Ipg Mediabrands has been awarded the global Agency on Record (Aor) for Malaysia Airlines business spanning 4 continents and more than 22 countries around the world.
A total of 3 contenders pitched for this business, and after careful evaluation, Malaysia Airlines awarded the contract to Ipg Mediabrands.
“The airline market is getting crowded, competition is tough and customers are more discerning. With the launch of our Business Plan to return to profitability and our desire to be the preferred premium carrier of customers, we needed an Aor partner to help us lead the customers, rather than follow them. Ipg Mediabrands was a clear choice.” said Malaysia Airlines Director of Commercial, Dr. Hugh Dunleavy.
Malaysia Airlines is the flagship carrier of Malaysia, with its marker Mh standing for “Malaysian Hospitality”. The...
- 10/2/2012
- by Georgina Pearson
- Encore Magazine
Ikon Communications’ joint Sydney MD Annick Perrin has been hired as managing director of rival agency Initiative Sydney.
Perrin is seen as one of the architects of Ikon’s reputation as having Australia’s best media agency culture.
The move – which comes after Perrin spent seven years at Ikon – was announced by Initiative CEO Andrew Livingston. He said in a statement: “Annick was the standout candidate to lead Initiative Sydney. Her career achievements and ambitions for the future totally connect with the challenges and opportunities for our clients, as well as the plans and goals we have for Initiative. One of her greatest skills is that she totally engages with people within the agency and with clients, a practice that will impact our culture in a most positive way.”
Perrin moves into the role at the end of October.
Perrin is seen as one of the key members of staff...
Perrin is seen as one of the architects of Ikon’s reputation as having Australia’s best media agency culture.
The move – which comes after Perrin spent seven years at Ikon – was announced by Initiative CEO Andrew Livingston. He said in a statement: “Annick was the standout candidate to lead Initiative Sydney. Her career achievements and ambitions for the future totally connect with the challenges and opportunities for our clients, as well as the plans and goals we have for Initiative. One of her greatest skills is that she totally engages with people within the agency and with clients, a practice that will impact our culture in a most positive way.”
Perrin moves into the role at the end of October.
Perrin is seen as one of the key members of staff...
- 9/24/2012
- by mumbrella
- Encore Magazine
Australian tyre retailer Tyrepower has appointed media agency Initiative to handle the company’s national planning and buying, with focus on traditional media. Previously Tyrepower used a different media agency for the four different marketing regions with Initiative as the Wa incumbent.
The announcement:
Australia’s largest independent tyre retailer network, Tyrepower, has appointed Initiative as its national media communications agency after a competitive pitch involving four other agencies.
Tyrepower, a business established in 1977, has an Australia-wide network of 260 stores and has built its reputation on high quality customer service in the supply of leading brands of tyres, wheels and batteries.
Up to now, Tyrepower has used different media agencies in each of four marketing regions in the Australia operations, with Initiative as the incumbent agency for Western Australia based out of the Perth office.
“In calling a review of our media arrangements, we were looking to partner with an...
The announcement:
Australia’s largest independent tyre retailer network, Tyrepower, has appointed Initiative as its national media communications agency after a competitive pitch involving four other agencies.
Tyrepower, a business established in 1977, has an Australia-wide network of 260 stores and has built its reputation on high quality customer service in the supply of leading brands of tyres, wheels and batteries.
Up to now, Tyrepower has used different media agencies in each of four marketing regions in the Australia operations, with Initiative as the incumbent agency for Western Australia based out of the Perth office.
“In calling a review of our media arrangements, we were looking to partner with an...
- 8/8/2012
- by Colin Delaney
- Encore Magazine
The Media Federation of Australia is trumpeting a new executive committee line up for having a high proportion of women on the board.
The executive committee is 40% represented by female executives. It is to be chaired by Annick Perrin, the joint MD of Ikon Sydney.
Mfa president Henry Tajer, who is executive chairman of Media Brands, said in a statement: “The issue of gender imbalance in our industry is ongoing and something the Mfa is determined to address. With more that 60% of media agency employees being women, we think it’s important for women to be represented in management roles and industry groups such as the Mfa Executive Committee. Gender diversity encourages a greater range of perspectives and ideas, and is an essential ingredient for commercial success in business.”
Perrin added: “It’s going to be a pleasure working with the Mfa Exec as Chair with a fresh team brimming...
The executive committee is 40% represented by female executives. It is to be chaired by Annick Perrin, the joint MD of Ikon Sydney.
Mfa president Henry Tajer, who is executive chairman of Media Brands, said in a statement: “The issue of gender imbalance in our industry is ongoing and something the Mfa is determined to address. With more that 60% of media agency employees being women, we think it’s important for women to be represented in management roles and industry groups such as the Mfa Executive Committee. Gender diversity encourages a greater range of perspectives and ideas, and is an essential ingredient for commercial success in business.”
Perrin added: “It’s going to be a pleasure working with the Mfa Exec as Chair with a fresh team brimming...
- 7/3/2012
- by Robin Hicks
- Encore Magazine
An online fashion and footwear retailer The Iconic has appointed Initiative, a media communications agency to promote the brand.
The announcement:
Fast-growing Australian online fashion and footwear retailer The Iconic has appointed media communications agency Initiative to help accelerate national awareness of The Iconic’s retail range.
The Iconic reviewed several media agencies for the assignment which will focus initially on a major national television campaign that broke this week.
After launching last October The Iconic has grown rapidly in terms of product range and revenues. The business is run by five young entrepreneurs, and backed by European investment company Rocket Internet, which also finances other well-known online businesses such as Groupon, eDarling (dating) and TopTarif (comparison).
The Iconic is based in Surry Hills, Sydney. Included in its online product range are over 500 well-known brands such as Zu, Betts, Shakuhachi, Rmk, Cheap Monday, Ladakh,Tony Bianco, Guess, Ben Sherman, Sass,...
The announcement:
Fast-growing Australian online fashion and footwear retailer The Iconic has appointed media communications agency Initiative to help accelerate national awareness of The Iconic’s retail range.
The Iconic reviewed several media agencies for the assignment which will focus initially on a major national television campaign that broke this week.
After launching last October The Iconic has grown rapidly in terms of product range and revenues. The business is run by five young entrepreneurs, and backed by European investment company Rocket Internet, which also finances other well-known online businesses such as Groupon, eDarling (dating) and TopTarif (comparison).
The Iconic is based in Surry Hills, Sydney. Included in its online product range are over 500 well-known brands such as Zu, Betts, Shakuhachi, Rmk, Cheap Monday, Ladakh,Tony Bianco, Guess, Ben Sherman, Sass,...
- 5/15/2012
- by Colin Delaney
- Encore Magazine
New Initiative boss Andrew Livingston has made one of his first key hires, bringing in Rob Pyne as chief strategy officer from News Digital Media.
Pyne returns to media agency land after a two and a half-year stint at News Digital Media, where he was head of client media strategy.
Pyne joined News in August 2009 from media agency Omd, where he was national strategy director.
He starts on 23 April.
Livingston said: “Having an executive of Rob Pyne’s calibre joining the agency is a big boost for our capabilities. He has impressive experience and a strong track record in creating high-impact work, as well as thorough knowledge of the business from the client, media owner and agency side. I am looking forward to working with him.”
Pyne’s career also includes stints at Um in China and Australia.
Livingston started at Initiative one month ago having joined from MediaCom. He replaced Tracie Michael.
Pyne returns to media agency land after a two and a half-year stint at News Digital Media, where he was head of client media strategy.
Pyne joined News in August 2009 from media agency Omd, where he was national strategy director.
He starts on 23 April.
Livingston said: “Having an executive of Rob Pyne’s calibre joining the agency is a big boost for our capabilities. He has impressive experience and a strong track record in creating high-impact work, as well as thorough knowledge of the business from the client, media owner and agency side. I am looking forward to working with him.”
Pyne’s career also includes stints at Um in China and Australia.
Livingston started at Initiative one month ago having joined from MediaCom. He replaced Tracie Michael.
- 4/3/2012
- by Robin Hicks
- Encore Magazine
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