Tim Sarnoff Technicolor's President of Production, addresses attendees.
By Mark Cerulli
The energy was building, the drones were flying and the mood was celebratory as Technicolor officially opened its brand-new Culver City Tec Center dedicated to the brave new worlds of Vr (virtual reality), Ar (augmented reality) and other immersive media platforms.
The official name is “Technicolor Experience Center”, and it’s been having a “soft” opening for almost a year, but now the doors are really open... The facility is a collaborative lab and incubator to develop future content and delivery platforms in the Immersive media space. “The Tec is really a work in progress,” explains Marcie Jastrow, Technicolor’s Svp Immersive Media and the executive in charge of the Center. “It’s a safe place for people to come and learn. It’s part education, part production and part post-production.” Although Technicolor is the parent company of hot VFX shops The Mill,...
By Mark Cerulli
The energy was building, the drones were flying and the mood was celebratory as Technicolor officially opened its brand-new Culver City Tec Center dedicated to the brave new worlds of Vr (virtual reality), Ar (augmented reality) and other immersive media platforms.
The official name is “Technicolor Experience Center”, and it’s been having a “soft” opening for almost a year, but now the doors are really open... The facility is a collaborative lab and incubator to develop future content and delivery platforms in the Immersive media space. “The Tec is really a work in progress,” explains Marcie Jastrow, Technicolor’s Svp Immersive Media and the executive in charge of the Center. “It’s a safe place for people to come and learn. It’s part education, part production and part post-production.” Although Technicolor is the parent company of hot VFX shops The Mill,...
- 6/17/2017
- by nospam@example.com (Cinema Retro)
- Cinemaretro.com
Our friends at Winston Baker hosted a provocative series of exchanges at Cannes’ Carlton Hotel May 19.
By Peter Belsito
While the morning discussions were all of interest I particularly liked The Technology Revolution: Monetizing on Innovation in the Film Business.
Panelists included Wendy Mitchell , Moderator , British Counsel, Screen International. Panelists were — Lawrence Braitman, Investor, Gene Munster, Loup Ventures, Christina Tajooli, Penrose, Marcie Jastrow, Svp Immersive.
On this panel and throughout the morning there were various insights put forth on this exciting new technological advance — virtual reality.
What I took away from this interesting panel and the morning’s other talks, were three challenging points, from a business perspective.
One of course is where is this interesting new technology going? Right now to experience the the new world of virtual reality a bulky headset and eyepieces must be worn. It is clumsy even if the experience of being in another, real feeling place is exciting,...
By Peter Belsito
While the morning discussions were all of interest I particularly liked The Technology Revolution: Monetizing on Innovation in the Film Business.
Panelists included Wendy Mitchell , Moderator , British Counsel, Screen International. Panelists were — Lawrence Braitman, Investor, Gene Munster, Loup Ventures, Christina Tajooli, Penrose, Marcie Jastrow, Svp Immersive.
On this panel and throughout the morning there were various insights put forth on this exciting new technological advance — virtual reality.
What I took away from this interesting panel and the morning’s other talks, were three challenging points, from a business perspective.
One of course is where is this interesting new technology going? Right now to experience the the new world of virtual reality a bulky headset and eyepieces must be worn. It is clumsy even if the experience of being in another, real feeling place is exciting,...
- 6/13/2017
- by Sydney Levine
- Sydney's Buzz
Leading global conference producer will also present Brett Ratner as Keynote Speaker for the 8th Annual International Film Finance Forum on May 19th
In its 8th year at Cannes, Winston Baker is proud to announce a new partnership and conference as part of the Croisette lineup. In partnership with Marché du Film, Winston Baker will present its first ever technology conference, the “Immersive Summit” to be hosted on May 19, 2017 to bring together leading minds in technology and film for discussions on monetizing innovation and breaking into the Vr/Ar world.
Winston Baker will also host its yearly high-level film finance program, geared towards global strategies for financing films, aligning interests with global partners, and identifying new distribution avenues. During the forum, topics will focus on preserving cinema culture, China’s pivot to Europe, and the next wave of film finance royalty.
“When we first launched our Cannes Forum in 2010, we...
In its 8th year at Cannes, Winston Baker is proud to announce a new partnership and conference as part of the Croisette lineup. In partnership with Marché du Film, Winston Baker will present its first ever technology conference, the “Immersive Summit” to be hosted on May 19, 2017 to bring together leading minds in technology and film for discussions on monetizing innovation and breaking into the Vr/Ar world.
Winston Baker will also host its yearly high-level film finance program, geared towards global strategies for financing films, aligning interests with global partners, and identifying new distribution avenues. During the forum, topics will focus on preserving cinema culture, China’s pivot to Europe, and the next wave of film finance royalty.
“When we first launched our Cannes Forum in 2010, we...
- 5/8/2017
- by Sydney Levine
- Sydney's Buzz
During the final months before "Avatar" was released, director James Cameron holed up in a hotel near the Fox lot. He already had led innovation with his stereo 3D and performance-capture techniques. This time, he was pushing the boundaries in presentation quality and postproduction-distribution processes, helping to shine a light on the unsung heroes of postproduction and an often overlooked but nonetheless critical challenge in theatrical exhibition.
When film projectors were standard, deliverables meant the creation of a large number of film release prints. But since the industry began its shift into the digital and stereoscopic 3D realm, a theatrical release now amounts to a large number of film prints as well as multiple versions of digital media with various technical specifications.
When the digital-cinema push began a decade ago, one consideration was that digital would result in the elimination of film prints and therefore cost savings on deliverables. But...
When film projectors were standard, deliverables meant the creation of a large number of film release prints. But since the industry began its shift into the digital and stereoscopic 3D realm, a theatrical release now amounts to a large number of film prints as well as multiple versions of digital media with various technical specifications.
When the digital-cinema push began a decade ago, one consideration was that digital would result in the elimination of film prints and therefore cost savings on deliverables. But...
- 3/25/2010
- by By Carolyn Giardina
- The Hollywood Reporter - Movie News
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