Robert Knight, best known for his 1967 hit "Everlasting Love," is dead. Knight died over the weekend at his home in Tennessee after fighting a short illness, according to the Tennessean. Knight never had quite the chart topper he did with "Everlasting Love" but went on to record several other songs like "Blessed are the Lonely," "Isn't it Lonely Together" and "Love on a Mountain Top" in the '60s and '70s. While you definitely know Knight's biggest hit,...
- 11/6/2017
- by TMZ Staff
- TMZ
Intel, PayPal, Pepsico, Google, Hp, Citi, and Microsoft are spending millions to plumb your mind. Here's how it's done.
.caption {color:#666;font-size:11px;} .caption img {padding-bottom:3px;} Photo by Gene Lee
Ak. Pradeep knows what you like and why you like it. Take the sleek, slick iPad. Ask Mac lovers why they adore their tablet and they'll say it's the convenience, the touch screen, the design, the versatility. But Apple aficionados don't just like their iPads; they're preprogammed to like them. It's in their subconscious--the curves, the way it feels in their hands, and in the hormones their brains secrete when they touch the screen. "When you move an icon on the iPad and it does what you thought it would do, you're surprised and delighted it actually happened," he says. "That surprise and delight turns into a dopamine squirt, and you don't even know why you liked it."
Pradeep...
.caption {color:#666;font-size:11px;} .caption img {padding-bottom:3px;} Photo by Gene Lee
Ak. Pradeep knows what you like and why you like it. Take the sleek, slick iPad. Ask Mac lovers why they adore their tablet and they'll say it's the convenience, the touch screen, the design, the versatility. But Apple aficionados don't just like their iPads; they're preprogammed to like them. It's in their subconscious--the curves, the way it feels in their hands, and in the hormones their brains secrete when they touch the screen. "When you move an icon on the iPad and it does what you thought it would do, you're surprised and delighted it actually happened," he says. "That surprise and delight turns into a dopamine squirt, and you don't even know why you liked it."
Pradeep...
- 8/10/2011
- by Adam L. Penenberg
- Fast Company
Neuromarketing goes mobile with this lightweight, dry, and iPhone- or iPad-compatible new device from NeuroFocus. Diy brain researchers rejoice!
NeuroFocus, a firm that brings brain research to marketing, today unveiled what it deems “the first dry, wireless headset designed to capture brainwave activity across the full brain.” The device, three years in the making, debuted at the 75th Annual Advertising Research Foundation conference in New York.
What is “neuromarketing,” the odd corner of marketing research NeuroFocus has staked out for itself? Broadly speaking, neuromarketers measure how the brain and body react to certain stimuli, then extrapolate from that information whether an advertisement, brand, product, or package is having its desired effect. Neuromarketers reportedly had a hand in the 2010 midterm elections, with several consulting for Republican candidates. Neurological research has also been used to help market movies. Recently, Fast Company also explored whether these firms might have a hand in making the movies themselves.
NeuroFocus, a firm that brings brain research to marketing, today unveiled what it deems “the first dry, wireless headset designed to capture brainwave activity across the full brain.” The device, three years in the making, debuted at the 75th Annual Advertising Research Foundation conference in New York.
What is “neuromarketing,” the odd corner of marketing research NeuroFocus has staked out for itself? Broadly speaking, neuromarketers measure how the brain and body react to certain stimuli, then extrapolate from that information whether an advertisement, brand, product, or package is having its desired effect. Neuromarketers reportedly had a hand in the 2010 midterm elections, with several consulting for Republican candidates. Neurological research has also been used to help market movies. Recently, Fast Company also explored whether these firms might have a hand in making the movies themselves.
- 3/21/2011
- by David Zax
- Fast Company
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