Look! Another Rgm. What is it about Goldberg’s contraptions that’s made them such an enduring commercial form and reliable source of web traffic?
In support of its new Android tablets, Sony just launched a series of web films based on a Rube Goldberg Machine.
A Rube Goldberg Machine is a mechanism that is disproportionately complicated relative to the simple task it’s designed to… Oh, what? You know what a Rube Goldberg machine is because it’s The Most Relentlessly Employed Visual Device Of The Last 10 Years? Right.
For anyone who’s been alive as long as YouTube, the Rgm is a familiar sight indeed. Of course people have been building these exercises in engineering excess since Reuben Goldberg, an engineer turned cartoonist, illustrated the Self Operating Napkin. But they became a pop culture mainstay, and an ad standby, in 2003 when Wieden+Kennedy London stunned audiences not yet...
In support of its new Android tablets, Sony just launched a series of web films based on a Rube Goldberg Machine.
A Rube Goldberg Machine is a mechanism that is disproportionately complicated relative to the simple task it’s designed to… Oh, what? You know what a Rube Goldberg machine is because it’s The Most Relentlessly Employed Visual Device Of The Last 10 Years? Right.
For anyone who’s been alive as long as YouTube, the Rgm is a familiar sight indeed. Of course people have been building these exercises in engineering excess since Reuben Goldberg, an engineer turned cartoonist, illustrated the Self Operating Napkin. But they became a pop culture mainstay, and an ad standby, in 2003 when Wieden+Kennedy London stunned audiences not yet...
- 7/22/2011
- by Teressa Iezzi
- Fast Company
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