Hollywood’s big pitch with their tentpole franchises is they are so big, so overloaded with spectacle, that you need see them in the biggest, best, and loudest theaters. The latest technology becomes a marketing tool to justify not only a higher-priced ticket, but the theatergoing experience itself.
When Alfonso Cuarón was making “Gravity,” he went to see Dolby pitch their latest sound advancement: Atmos. By equipping theaters with dozens of high-fidelity speakers above and around the viewer, it gives filmmakers the ability in the mix to pinpoint exactly where in the theater sounds radiated from when screened in an Atmos-equipped theater. For Cuarón, a director obsessed with how his audience interacts with the three-dimensional space of his cinematic worlds, he saw a tool for filmmakers who think in terms of spacial reality rather than visual-effects fantasy.
“I remember saying, ‘This is a brilliant system,'” said Cuarón. “‘But this...
When Alfonso Cuarón was making “Gravity,” he went to see Dolby pitch their latest sound advancement: Atmos. By equipping theaters with dozens of high-fidelity speakers above and around the viewer, it gives filmmakers the ability in the mix to pinpoint exactly where in the theater sounds radiated from when screened in an Atmos-equipped theater. For Cuarón, a director obsessed with how his audience interacts with the three-dimensional space of his cinematic worlds, he saw a tool for filmmakers who think in terms of spacial reality rather than visual-effects fantasy.
“I remember saying, ‘This is a brilliant system,'” said Cuarón. “‘But this...
- 2/6/2019
- by Chris O'Falt
- Indiewire
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