PodRoll unveiled Dynamic Feed Drops, an industry-first solution designed to overcome the limitations of traditional podcast feed drops. Enabled by dynamic insertion, this innovative technology allows podcasters to leverage the audience acquisition power of feed drops with efficiency, control, and targeting.
Dynamic Feed Drops are promotional episodes inserted across PodRoll’s ecosystem of more than 30 podcast networks. The episode is added as the second most recent episode in a feed and works across all major podcast listening platforms. Once the host podcast publishes a new episode, the recommended episode is automatically removed from the feed, requiring no additional work from either podcaster. This innovative approach facilitates simple, standardized, and effective cross-promotion and converts recurring listeners with a direct link to follow the podcast in Spotify and Apple Podcasts.
Unlike traditional feed drops, PodRoll's Dynamic Feed Drops leverage technology to simplify running feed drops at scale, helping every promotional campaign reach its goal.
Dynamic Feed Drops are promotional episodes inserted across PodRoll’s ecosystem of more than 30 podcast networks. The episode is added as the second most recent episode in a feed and works across all major podcast listening platforms. Once the host podcast publishes a new episode, the recommended episode is automatically removed from the feed, requiring no additional work from either podcaster. This innovative approach facilitates simple, standardized, and effective cross-promotion and converts recurring listeners with a direct link to follow the podcast in Spotify and Apple Podcasts.
Unlike traditional feed drops, PodRoll's Dynamic Feed Drops leverage technology to simplify running feed drops at scale, helping every promotional campaign reach its goal.
- 3/6/2024
- Podnews.net
Sounder, an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content, and PodRoll, the innovative start-up company aimed at revolutionizing podcast recommendations and discovery, are thrilled to announce their strategic partnership. This collaboration drives more nuanced, relevant, and personalized content recommendations, transforming the podcast listening experience.
PodRoll, founded by podcast industry veterans who previously co-founded Megaphone, has chosen Sounder as its premier partner to power its recommendation engine. With PodRoll's unique strategy of increasing podcast consumption through post-episode recommendations, this partnership solidifies both companies' commitment to enhancing user engagement and providing meaningful content to podcast listeners.
"Sounder's AI-driven solutions, coupled with their exceptional brand safety and suitability solutions and contextual intelligence, perfectly align with PodRoll's vision of introducing a first-of-its-kind platform," said Jason Cox, co-founder of PodRoll.
Sounder's technology enables PodRoll to deliver highly personalized podcast recommendations based...
PodRoll, founded by podcast industry veterans who previously co-founded Megaphone, has chosen Sounder as its premier partner to power its recommendation engine. With PodRoll's unique strategy of increasing podcast consumption through post-episode recommendations, this partnership solidifies both companies' commitment to enhancing user engagement and providing meaningful content to podcast listeners.
"Sounder's AI-driven solutions, coupled with their exceptional brand safety and suitability solutions and contextual intelligence, perfectly align with PodRoll's vision of introducing a first-of-its-kind platform," said Jason Cox, co-founder of PodRoll.
Sounder's technology enables PodRoll to deliver highly personalized podcast recommendations based...
- 7/20/2023
- Podnews.net
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