Alfred Cervantes, Executive Director of the Houston Film Commission and a native Houstonian, has worked in the film industry in various capacities since 1992. As a freelance crew member, some of the movies he worked on are Reality Bites, The Chase, Jason's Lyric, Powder, Apollo 13, and many independent feature films. His role with the film commission is to promote the greater City of Houston area to film/TV/media producers, production executives, independent filmmakers, to scout locations, and to facilitate any production's local filming experience.