Dave has announced its first rebrand since its launch in 2007.
The popular digital channel will phase in a new identity on air and online from Tuesday (April 29).
Red Bee has designed a new look for the channel, having originally created the launch seven years ago.
Over 40 new idents and humorous visuals will be used between programmes, UKTV's Will Gunton and Hik Sasaki revealed today.
"We want people to think of Dave not just as a place you visit but a mate you want to spend time with, even when you can't get near a telly," said Gunton. "In a world crowded with hundreds of channels, Dave has always stood out for its unique personality, which gives us the ability to talk and act in ways which others can't.
"This refresh is designed to inject this unique persona into everything we do on- and off-screen and expand the Dave brand to an even bigger audience.
The popular digital channel will phase in a new identity on air and online from Tuesday (April 29).
Red Bee has designed a new look for the channel, having originally created the launch seven years ago.
Over 40 new idents and humorous visuals will be used between programmes, UKTV's Will Gunton and Hik Sasaki revealed today.
"We want people to think of Dave not just as a place you visit but a mate you want to spend time with, even when you can't get near a telly," said Gunton. "In a world crowded with hundreds of channels, Dave has always stood out for its unique personality, which gives us the ability to talk and act in ways which others can't.
"This refresh is designed to inject this unique persona into everything we do on- and off-screen and expand the Dave brand to an even bigger audience.
- 4/28/2014
- Digital Spy
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